Social Media Manager

Gravillis is looking for a Social Media Manager to lead and execute the social presence for a high-profile client across entertainment, sports, and culture.

This is a hands-on leadership role. You will own the system, the team, and the output. From content calendars and asset pipelines to real-time moments and community engagement, you are responsible for how the brand shows up every day.

What You’ll Do

• Lead the social strategy across platforms, from planning through real-time execution
• Own and evolve the content calendar, balancing planned content with reactive opportunities
• Manage the full content pipeline, including briefs, asset tracking, approvals, and publishing
• Oversee and mentor Community Managers, setting the standard for tone, engagement, and responsiveness
• Actively participate in community management, especially during key moments, launches, and live events
• Partner closely with creative and production teams to develop, refine, and execute platform-native content
• Provide clear tasks and approve copy
• Ensure all content aligns with brand voice, campaign goals, and platform best practices
• Own day-to-day client communication, including presentations, feedback, and approvals
• Identify trends, cultural moments, and opportunities worth acting on
• Track performance and translate insights into clear creative and strategic pivots
• Build and maintain workflows that support high-volume, fast-turn content
• Contribute to campaign extensions, new ideas, and opportunities to grow the account
• Operate with an understanding of scope, timelines, and resourcing when planning work

What Makes You Right for This

• You think in moments, not just calendars
• You know how to lead a team while staying close to the work
• You understand what makes people stop, watch, and engage
• You can manage assets, timelines, and approvals without losing creative quality
• You’re as comfortable in the comments as you are in a client presentation
• You understand fandom and how to build it through content and conversation
• You can move fast without losing taste
• You bring ideas, not just execution

Qualifications

• 5+ years of experience managing social media, ideally within entertainment, sports, or culture-driven brands
• Experience overseeing Community Managers or social teams
• Deep understanding of TikTok, Instagram, X, and emerging platforms
• Strong copywriting skills with a clear, confident voice
• Proven experience managing content calendars, asset pipelines, and publishing workflows
• Experience working with studios, streamers, or major brands
• Proficiency with social analytics and reporting tools
• Ability to manage multiple priorities while staying detail-oriented
• Experience working with creators or influencers is a plus

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