Social Media Manager and Content Creator

Job Overview
We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand’s online presence across multiple digital platforms. In this role, you will craft compelling content, develop engaging social media strategies, and analyze performance metrics to drive brand awareness, customer engagement, and growth. Your creative vision combined with your analytical mindset will help us connect authentically with our audience while maintaining a consistent brand voice. This paid position offers an exciting opportunity to shape our digital storytelling and influence our community through vibrant visuals, captivating narratives, and strategic campaigns.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and reflect current trends in social media marketing.
• Manage daily social media activities using tools like high level to schedule posts, monitor engagement, and optimize posting times for maximum reach.
• Conduct social listening to gather insights about audience preferences, industry trends, and competitor activities to inform content planning.
• Utilize Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design projects that enhance visual storytelling.
• Implement SEO best practices and keyword research techniques to improve content visibility on search engines and social platforms.
• Analyze web analytics using Google Analytics and platform-specific insights to measure campaign performance, track KPIs, and report on ROI.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to boost key content pieces and target specific demographics effectively.
• Foster relationships with influencers, media outlets, and community partners through public relations efforts to expand reach and credibility.
• Maintain consistent branding across all channels while adapting messaging for different audiences and formats.
• Proofread all content meticulously to ensure accuracy, clarity, and alignment with brand standards before publishing.

Qualifications

• Proven experience in social media management combined with a strong portfolio of content creation projects demonstrating creativity and technical skill.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite; video editing skills are a plus.
• Strong understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and social media marketing strategies.
• Experience managing social media management platforms such as Hootsuite or high level for scheduling and analytics purposes.
• Knowledge of Facebook Advertising platform along with experience in digital marketing campaigns aimed at increasing engagement or conversions.
• Excellent proofreading skills with attention to detail in all written communications.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong relationship management skills to collaborate effectively with internal teams, influencers, media contacts, and community partners. Join us as we harness the power of digital storytelling! Bring your passion for creativity, data-driven insights, and strategic thinking to craft compelling narratives that inspire action while building meaningful connections with our audience through innovative social media marketing efforts!

Pay: From $20.00 per hour

Experience:

• Marketing: 1 year (Required)

Work Location: In person