Social Media Manager - Multiinsight

Our client Multiinsight is looking for Social Media Manager in Islamabad.

Job Description

About the Role

We are building multiple personal brands in the e-commerce space (Shopify, Amazon, and digital growth). Our goal is to create a content-driven authority ecosystem that generates inbound leads and drives business growth. This role is not about posting content.

You will be responsible for:

• Building and scaling personal brands across Instagram, TikTok, YouTube, X and LinkedIn
• Turning content into attention, authority, and inbound leads
• Using AI tools and systems to increase speed, quality, and output
• This is a high ownership role where you will work directly with the founder and eventually lead the content function.
  
  
  

What You'll Be Responsible For

1. Content Strategy & Planning

Develop platform-specific strategies for:

• Instagram
• TikTok
• YouTube
• LinkedIn
• X
  
  
  

Research:

• Viral trends
• Competitor content
• High-performing formats in e-commerce (Shopify & Amazon)
• Build weekly and monthly content calendars aligned with business goals
  
  
  

2. Content Ideation, Scripting & Messaging

Generate:

• Viral hooks
• Video concepts
• Series ideas
  
  
  

Write or guide writing of:

• Short-form scripts
• Long-form video outlines
• LinkedIn content
• Ensure messaging aligns with:
• Authority building
• Lead generation
  
  
  

3. AI-Driven Content Systems

Use AI tools to:

• Generate ideas
• Improve scripts
• Repurpose content
• Analyze performance
  
  
  

Build workflows to:

• Increase content output
• Reduce production time
• Continuously test new AI tools and systems
  
  
  

4. Content Production Management

• Plan and manage content shoots, recording schedules
• Direct the founder on delivery, hooks, on-camera performance
• Coordinate with video editors provide clear briefs
• Maintain editing style and quality
  
  
  

5. Distribution & Repurposing

• Turn 1 piece of content into multiple assets:
• Shorts / Reels
• Carousels
• LinkedIn posts
  
• Ensure consistent posting across platforms
• Maximize reach through smart distribution
  
  

6. Platform Optimization & Growth

• Optimize profiles Bios, Covers, Thumbnails and Links
• Understand and leverage platform algorithms
• Track trends and adapt quickly
  
  
  

7. Analytics & Performance Tracking

• Monitor views, engagement, follower growth and lead generation
• Identify winning content patterns
• Iterate based on dat
  
  
  

8. Lead Generation Alignment

• Align content with offers, funnels and CTAs
• Support inbound pipeline: Content DM Call
  
  
  

What We're Looking For

Must-Have:

• Experience managing personal brands or content-driven accounts
• Strong understanding of:
• Instagram
• TikTok
• YouTube
• LinkedIn
• X
  
• Strong understanding of AI tools and workflows (ChatGPT, automation tools, etc.)
• Ability to identify viral trends and content patterns
• Strong copywriting skills (hooks, scripts, posts)
• Experience working with editors and content teams
  
  

Nice to Have:

• Experience in E-commerce (Shopify / Amazon) and Digital marketing or agencies
• Understanding of funnels and conversion psychology
• Basic editing knowledge
  
  
  

Mindset We Want

• Ownership mindset (this is your domain)
• AI-first thinking (how can we do this faster and better?)
• Speed > perfection
• Creative + analytical balance
• Always testing, learning, iterating