Social Media Marketing & Content Creator – Boat Dealership

Job Title: Social Media Marketing & Content Creator – Boat Dealership

Company: The Boat Shop at Lake Lanier
Location: Gainesville, GA
Industry: Marine / Watersports

About The Boat Shop

The Boat Shop at Lake Lanier is a premier dealership representing Centurion Boats, Supreme Boats, and Veranda Luxury Pontoons. Our brands dominate the wake surfing and watersports lifestyle, and we are looking for a creative marketer who can bring that energy to our audience every single day.

This is a hands-on content creation role, not a desk marketing position. You will be capturing real dealership activity, customer experiences, inventory arrivals, and on-water moments that drive engagement and bring people into the dealership.

If you are competitive, creative, and want to build one of the strongest dealership brands in the marine industry, we want to meet you.

Core Responsibilities

• Create daily video and photo content featuring boats, inventory, lifestyle footage, and dealership activity
• Publish and manage content across Facebook, Instagram, TikTok, and other Meta platforms
• Maintain consistent posting of 3–5 pieces of content per day across social platforms
• Monitor comments, messages, and customer inquiries daily
• Assist with email marketing campaigns and SMS/text marketing to our customer database
• Work directly with the sales team to promote new inventory, promotions, and customer deliveries
• Capture content during on-water demos, dealership events, and boat shows
• Track engagement performance and continuously improve content strategy
• Monitor competitor marketing and maintain The Boat Shop’s leadership in the market

Required Skills

• Strong photo and video content creation skills
• Experience with Facebook, Instagram, and social media marketing
• Ability to create short-form video content (Reels, TikTok, Shorts)
• Strong creativity and ability to generate consistent marketing ideas
• Self-motivated and capable of managing daily marketing output

Preferred Qualifications

• Passion for boating, wake surfing, or watersports
• Experience with social media analytics tools
• Basic video editing experience
• Experience with email or SMS marketing platforms
• Drone footage experience (a plus)

Daily Content Expectations

This position requires consistent daily marketing output.

Minimum expectations:

• 3–5 pieces of content per day
• Combination of video, reels, photos, and stories
• Engagement monitoring and response to customer interactions

Compensation

• Competitive salary based on experience
• Performance bonus opportunities
• Opportunity to grow within a fast-growing marine dealership

How to Apply

Please submit:

• Resume
• Links to social media accounts or marketing content you have created
• Examples of video or marketing campaigns

Applicants who provide content examples or portfolios will receive priority consideration.

Pay: $21.00 - $31.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person