Social Media Marketing Executive

We are looking for a creative and result-oriented Social Media Expert to manage and grow our online presence across major social media platforms. The ideal candidate should have strong knowledge of LinkedIn, Instagram, Facebook Pages, and Facebook Groups. The candidate will be responsible for creating engaging content, managing posts, increasing followers, improving brand visibility, and generating leads through social media activities.

Key Responsibilities

• Manage and grow company profiles on LinkedIn, Instagram, and Facebook.
• Create, schedule, and publish social media posts regularly.
• Manage Facebook Pages and Facebook Groups professionally.
• Must have knowledge of Canva Pro and Freepik
• Develop content ideas for posts, reels, stories, carousels, and short videos.
• Write attractive captions, hashtags, and social media copy.
• Engage with followers through comments, messages, and group discussions.
• Increase brand awareness and audience engagement.
• Research latest social media trends and apply them to campaigns.
• Plan and execute social media campaigns for services, products, and events.
• Monitor competitor social media activities and suggest improvements.
• Track social media performance using platform insights and analytics.
• Prepare weekly or monthly social media performance reports.
• Coordinate with graphic designers, video editors, and content writers.
• Support lead generation through LinkedIn, Facebook Groups, and Instagram outreach.
• Maintain a consistent brand voice across all platforms.

Required Skills and Knowledge

• Strong knowledge of LinkedIn marketing and professional networking.
• Experience managing Instagram posts, reels, stories, and engagement.
• Good understanding of Facebook Page management.
• Ability to manage and grow Facebook Groups.
• Strong knowledge of Meta Ads.
• Basic knowledge of paid ads on Facebook, Instagram, and LinkedIn will be a plus.
• Good writing skills for captions, posts, and short promotional content.
• Understanding of hashtags, content calendars, and audience targeting.
• Ability to use tools like Canva, Meta Business Suite, Buffer, Hootsuite, or similar tools.
• Basic knowledge of social media analytics and reporting.
• Creative thinking and strong attention to detail.
• Ability to work independently and meet deadlines.

Qualification

• Bachelor’s degree in Marketing, Mass Communication, Business, IT, or a related field.
• Relevant certifications in social media marketing will be preferred.
• Fresh candidates with strong social media skills may also apply.

Experience

• 1–3 years of experience in social media management is preferred.
• Experience in LinkedIn outreach, Facebook Group engagement, and Instagram growth will be an advantage.

Preferred Qualities

• Creative and proactive mindset.
• Strong communication skills.
• Good understanding of current digital trends.
• Ability to create engaging and professional content.
• Organized and able to manage multiple platforms at the same time.
• Result-driven approach with focus on engagement and lead generation.

Performance Expectations

The Social Media Expert will be expected to:

• Increase followers and engagement across platforms.
• Improve brand visibility on LinkedIn, Instagram, and Facebook.
• Generate quality leads through organic social media activities.
• Maintain regular posting schedule.
• Prepare clear performance reports.
• Build active and engaged online communities.

Job Type: Full-time

Work Location: In person