Social Media Marketing Manager

Job description:

A Digital Marketing Manager is responsible for planning, executing, and optimizing a company’s online marketing strategy to drive brand awareness, traffic, leads, and revenue.

Key Responsibilities

• Develop and execute digital marketing strategies
• Manage paid advertising (Google Ads, Meta Ads, LinkedIn Ads)
• Oversee SEO and content marketing initiatives
• Handle email marketing campaigns and automation
• Analyze performance metrics (ROI, CPC, CTR, conversions)
• Manage social media strategy and growth
• Coordinate with designers, developers, and sales teams
• Optimize website user experience and conversion rates

Core Skills Required

• SEO & SEM expertise
• Google Analytics & data analysis
• Social media marketing
• Content strategy & copywriting
• Marketing automation tools (HubSpot, Mailchimp, etc.)
• Budget management
• Strong communication & leadership

Common Tools Used

• Google Analytics
• Google Ads
• Meta Business Suite
• SEMrush / Ahrefs
• HubSpot
• Canva / Adobe Creative Suite

Job Types: Full-time, Permanent

Work Location: In person