Social Media Marketing Specialist

Job Overview
We're seeking a creative and results-driven Social Media Specialist to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. You'll develop and execute social media strategies that enhance our brand presence, engage our audience, and drive traffic to our website.

Responsibilities

• Develop and implement comprehensive social media strategies across various platforms, including Facebook, Instagram, TikTok etc.
• Create engaging content tailored to each platform, including graphics, videos, and written posts that align with brand messaging.
• Utilize tools for social media management and scheduling.
• Conduct SEO and keyword research to optimize content for search engines and improve organic reach.
• Monitor social media channels for trends, audience engagement, and brand mentions through social listening techniques.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Collaborate with staff to ensure consistent branding across all communications.
• Manage relationships with influencers and partners to enhance brand visibility.
• Execute Facebook Advertising campaigns to promote products or services effectively.
• Stay updated on industry trends in digital marketing, e-commerce, and social media innovations.

Qualifications

• Proven experience in social media management or digital marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Strong understanding of branding principles and public relations strategies.
• Excellent proofreading skills with keen attention to detail in all written communications.
• Ability to analyze data from various sources to inform strategic decisions effectively.
• Experience in relationship management within a professional context is preferred.
• Knowledge of e-commerce platforms is a plus but not required. If you are passionate about leveraging social media to build brand awareness and engage audiences creatively, we encourage you to apply for this exciting opportunity as a Social Media Specialist!

Job Type: Full-time

Pay: $54,080.00 - $66,560.00 per year

Benefits:

• 401(k)
• Paid time off

People with a criminal record are encouraged to apply

Education:

• Bachelor's (Preferred)

Work Location: In person