Social Media Marketing Specialist

Overview
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze engagement metrics to drive brand awareness and customer engagement. Your energetic approach and creative mindset will help us connect authentically with our audience, foster community growth, and support our overall marketing objectives. This paid position offers an exciting opportunity to influence brand perception through strategic social media initiatives.

Responsibilities

• Develop and execute engaging social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase followers and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and respond promptly to comments or messages.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for designing visually appealing graphics and editing multimedia content.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific demographics and optimize ad performance.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign effectiveness and refine strategies accordingly.
• Collaborate with public relations teams to ensure consistent branding and messaging across all channels.
• Perform keyword research for SEO purposes to enhance content visibility in search engine results related to digital marketing efforts.
• Support e-commerce initiatives by creating promotional content that drives online sales and enhances customer experience.

Skills

• Proficiency in social media management tools such as Hootsuite or Buffer for scheduling and analytics.
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• Experience in social listening tools to monitor brand reputation and industry trends.
• Ability to create engaging multimedia content including photography, video editing, and graphic design.
• Excellent proofreading skills ensuring clear, error-free messaging aligned with branding standards.
• Familiarity with Facebook Advertising campaigns and other paid social media advertising platforms.
• Strong relationship management skills for collaborating with cross-functional teams including public relations and sales.
• Understanding of branding principles within a digital marketing context for consistent brand storytelling online.
• Basic knowledge of e-commerce platforms to support online promotional activities effectively. Join us as a Social Media Marketing Specialist where your creativity will energize our brand’s voice! Bring your passion for digital storytelling, technical expertise in multimedia creation, and strategic mindset to craft impactful campaigns that resonate globally. Be part of a vibrant team committed to innovation—your ideas will shape how we connect with audiences worldwide!

Job Type: Part-time

Pay: $20.00 - $25.00 per hour

Expected hours: 30 per week

Benefits:

• Professional development assistance

Work Location: In person