Social Media Specialist

Role Overview:

We are seeking an experienced Social Media Specialist with a proven track record of managing social media presence for leading channels, organizations, or high-profile personalities. The ideal candidate will be responsible for planning, creating, and executing social media strategies that strengthen our brand visibility, engagement, and influence.

Key Responsibilities:

• Manage day-to-day operations of all social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, and X/Twitter).
• Develop and implement creative content strategies tailored to target audiences.
• Collaborate with high-profile personalities, media channels, and influencers for impactful campaigns.
• Plan, design, and publish engaging content (posts, reels, stories, short videos).
• Monitor analytics, generate reports, and continuously optimize strategies for growth.
• Ensure consistent tone, messaging, and branding across all platforms.
• Respond to audience interactions and maintain positive online reputation.
• Stay ahead of emerging trends, technologies, and industry best practices.

Job Specification (JS) – Social Media SpecialistEducation & Experience:

• Bachelor’s/Master’s in Marketing, Mass Communication, Media Studies, or related field.
• 3–5+ years proven experience in social media management.
• Must have worked with renowned TV channels, digital media houses, or public figures/personalities.
• Demonstrated success in running high-impact campaigns with measurable outcomes.

Skills & Competencies:

• Strong knowledge of social media algorithms, trends, and analytics tools.
• Proficiency in content scheduling and management tools (Hootsuite, Buffer, Meta Business Suite, etc.).
• Creative skills in content writing, storytelling, and branding.
• Video editing, design, and multimedia production experience is an advantage.
• Excellent written and spoken communication (English & Urdu).

Job Type: Full-time

Work Location: In person