Social Media Specialist

The Social Media Specialist will be responsible for end-to-end social media management—from content planning and creation to performance analysis—ensuring consistent brand communication and meaningful audience engagement.

Key Responsibilities

• Develop and manage monthly and quarterly social media content calendars aligned with marketing objectives.
• Create high-quality content including static posts, reels, stories, short-form videos, and captions.
• Manage and publish content across platforms such as Instagram, Facebook, LinkedIn, and others as required.
• Monitor comments, messages, and reviews; ensure timely and professional responses.
• Coordinate with internal teams (marketing, HR, operations) for campaigns, approvals, and announcements.
• Ensure all content complies with UAE healthcare advertising regulations and internal brand guidelines.
• Track performance metrics (reach, engagement, conversions) and prepare regular analytical reports.
• Recommend improvements based on insights, trends, and competitor analysis.
• Stay updated on platform updates, social media trends, and digital best practices.

Candidate Profile

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 2–4 years of proven experience in social media management.
• Prior experience in healthcare, wellness, or other regulated industries is an advantage.
• Strong copywriting skills with attention to tone, accuracy, and compliance.
• Basic design and video editing skills; experience working with creative tools preferred.
• Good understanding of the UAE market, audience behavior, and cultural sensitivities.

Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED5,000.00 per month

Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your Visa status?
• What is your notice period?

Experience:

• Digital Marketing: 2 years (Required)