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Social Media Specialist
The social media manager is responsible for managing, developing, and implementing all aspects of MSU’s social media strategy and presence. The position will facilitate external communications with constituents such as prospective students and parents, alumni, donors and the general public both in the state and nationally. This position also facilitates internal communications with students, faculty, and staff. The position is focused on university-wide recruitment, retention, and reputation enhancement initiatives that support the objectives within MSU’s strategic plan.
Duties and Responsibilities
- Manage daily operation of all MSU social media platforms including MSU Facebook, Instagram, LinkedIn, and YouTube.
- Develop strategies for social media promotional campaigns and budgets supporting the goals of the university’s strategic plan. Leverage high-visibility events and activities to elevate and enhance the university’s accomplishments.
- Collaborate with the visual creators to produce strategic social media content for wide audiences.
- Working with a dashboard and leveraging analytics, develop plans for increasing engagement through content.
- Execute communication strategies to reach our audience during a crisis. Consult with and support the Vice President of Communications and News Director on crisis communications.
- Build partnerships across campus to ensure all social media efforts align and follow MSU’s social media policy. Provide training and consulting to campus constituents on social media best practices and MSU policies.
- Spearhead onboarding and professional development for all new campus social media managers, as well as departmental interns, delivering comprehensive training on MSU brand guidelines, strategic content planning, and platform best practices to maintain a cohesive institutional voice.
- In alignment with the digital marketing strategist, design, launch, and optimize paid advertising campaigns on platforms such as Meta and LinkedIn for campus and departments, leveraging audience insights, A/B testing, and performance analytics to maximize ROI and achieve enrollment, engagement, and branding objectives.
- Oversee the financial and operational management of campus departments social media advertising, ensuring accurate billing, budget compliance, and optimal allocation of resources across concurrent campaigns.
- Act as an ambassador for the communications office and the university within a fast paced and highly regarded team environment.
Required Qualifications – Experience, Education, Knowledge & Skills
- Bachelor’s degree in a field related to writing, communications, marketing or an equivalent combination of education and experience.
- Demonstrated experience creating and publishing high quality content on social media platforms such as Facebook, Twitter, Instagram and other platforms in a professional setting.
- Demonstrated experience writing social media copy for key target audiences to enhance awareness of MSU’s accomplishments.
- Demonstrated experience developing targeted communications campaigns for social media platforms.
- Experience with social media ad buying on multiple platforms.
- Strong written and verbal communication and interpersonal skills: ability to clearly articulate concepts, establish and maintain working relationships with a culturally diverse population.
Preferred Qualifications – Experience, Education, Knowledge & Skills
- Experience creating social media communication plans in higher education or complex multi-faceted organizations.
- Experience using research tools such as surveys and/or focus groups and measuring results using analytics and available tools.
- Experience filming and editing digital video and/or photography.
- Experience teaching, training and supporting others in social media.
- Demonstrated experience with web content management systems.
The Successful Candidate Will
- Understand the importance of representing Montana State University professionally
- Have a comprehensive understanding of how social media can be used in an organization’s communication strategy.
- Have a passion for higher education, web and social media.
- Maintain attention to detail, meet deadlines and prioritize competing demands.
- Have the ability to work independently on a wide variety of tasks.
- Exercise good judgement and self-motivation.
- Work productively in a team-oriented environment.
Position Special Requirements/Additional Information
This position requires work during some evenings and weekends.
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University’s rights to assign or reassign duties and responsibilities to this job at any time.
Physical Demands
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skill, and/or ability required.
This position has supervisory duties?
No
Posting Detail Information
Number of Vacancies
1
Desired Start Date
Upon completion of a successful search
Position End Date (if temporary)
Open Date
Close Date
Applications will be:
Screening of applications will begin on March 24, 2026; however, applications will continue to be accepted until an adequate applicant pool has been established.
Special Instructions
This position is not eligible for sponsorship.
EEO Statement
Montana State University is an equal opportunity employer. MSU does not discriminate against any applicant on the basis of race, color, religion, creed, political ideas, sex, sexual orientation, gender identity or expression, age, marital status, national origin, physical or mental disability, or any other protected class status in violation of any applicable law.
In compliance with the Montana Veteran’s Employment Preference Act, MSU provides preference in employment to veterans, disabled veterans, and certain eligible relatives of veterans. To claim veteran’s preference, please complete the veteran’s preference information located in the Demographics section of your profile.
In compliance with the Montana Veteran’s Employment Preference Act, MSU provides preference in employment to veterans, disabled veterans, and certain eligible relatives of veterans. To claim veteran’s preference, please complete the veteran’s preference information located in the Demographics section of your profile.
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