Social Media Specialist & Digital Marketing Specialist

Full job description

We are a Dubai-based real estate company operating in the premium property and investment market. We are looking for a Social Media & Digital Marketing Specialist who understands advertising, SEO, branding, automation, and content strategy.

Responsibilities:

• Manage and optimize paid advertising campaigns (Meta / Google Ads)

• Implement SEO strategies for the company website and improve search visibility

• Develop and maintain strong brand identity across all digital platforms

• Plan, direct, and manage video content in coordination with the videographer

• Schedule and publish content on Instagram, TikTok, LinkedIn, etc.

• Create regular graphic content using Canva etc. (stories, posts, campaign visuals)

• Set up and manage WhatsApp Business API, automations, and lead routing systems

• Integrate leads from ads, website, and portals into CRM / WhatsApp flows

• Monitor performance, analyze KPIs, and optimize campaigns and content

• Work closely with management and sales teams on launches and campaigns

Requirements:

• Proven experience in social media and digital marketing

• Strong knowledge of paid advertising (Meta, Google)

• Understanding of SEO and website content structure

• Branding mindset with attention to premium positioning

• Experience managing video content with videographers or creative teams

• Proficiency in Canva or similar design tools

• Experience with WhatsApp Business API, chat automation, or CRM integrations

• Excellent English

• Organized, analytical, and results-driven

What We Offer:

• Competitive salary based on experience

• Key role in Dubai’s premium real estate market

• Ownership of digital strategy, automation, and brand presence

• Long-term career growth in a scaling company

Job Type: Full-time

Pay: From AED6,000.00 per month

Experience:

• Real Estate Social Media Specialist: 3 years (Preferred)