Social Media Specialist (Hawaii based)

Type: Full-time
Experience Level: Mid level 3–5 years experience

About Shaka Guide

Shaka Guide creates immersive, story-driven audio tours that connect people with places in meaningful ways. From Hawaii to the mainland and beyond, our mission is to help travelers explore with curiosity, respect, and a sense of adventure.

We are a self-funded, sustainable company. We value thoughtful decision-making, long-term stability, and building a product we’re proud of.

We’re looking for a Social Media & Partnerships Coordinator who’s equal parts creative and organized — someone who enjoys curating and creating branded content across formats, from short-form video to carousels and more. You’ll collaborate closely with creators, partners, and our internal team to bring Shaka Guide’s social presence to life as both a vibrant community and a thoughtfully managed brand.

You love thinking creatively, experimenting with new ideas, and finding fun, thoughtful ways to help our social channels grow, support larger goals, and connect with people.

The Role

This role brings together content creation, content curation, outreach, and partnerships. You’ll help shape our social channels day to day — creating and editing branded content, turning footage from our team into engaging posts, and supporting influencer and brand collaborations along the way.

You’ll be part of Shaka Guide’s dynamic marketing team, reporting to Shaka Guide’s Marketing Manager and collaborating with teammates to shape social components of larger campaigns and explore creative ways to connect with our audience. You’ll also collaborate across departments to make sure our social presence feels cohesive, intentional, and on-brand.

We’re looking for a naturally outgoing, social-savvy storyteller who genuinely loves making content, stays plugged into pop culture and trends, feels confident both on camera and chatting with partners, and brings a mix of creativity, adaptability, and intention to how they show up every day.

A. Key ResponsibilitiesSocial Media Management & Content

• Manage and publish content across prioritized platforms:
• Instagram
• TikTok
• Facebook
• Pinterest
• YouTube
• Reddit
• Create and manage a content calendar aligned with the marketing calendar
• Collect and report monthly analytics across platforms
• Monitor trends, cultural moments, and relevant news, and execute timely content when appropriate

B. Content Creation & Editing

• Edit short-form video content (Reels, TikToks, Shorts) from raw footage.
• Capture short-form video content for social media.
• Create branded content.
• Design carousels and static posts using .
• Help develop and maintain templates and guardrails to ensure visual and tonal cohesion.

C. Coordinate Staff-Driven Content By:

• Guiding team members on social media best practices and how to capture great footage
• Turning team-captured footage into polished, engaging posts
• Helping foster a community-driven social presence with our internal team

D. Outreach, Influencer & Partnership Management

• Manage social media outreach and collaboration efforts with creators, influencers, and brand partners
• Support outreach and partnership efforts both online and on-location, including identifying potential partners and initiating relationship-driven conversations
• Coordinate branded partnerships, collaborations, and social campaigns (e.g., attractions, destinations, and giveaways)
• Request and review proposals, support rate discussions, and help manage campaign executionTrack performance and share reporting on influencer and partnership campaigns
• Collaborate with internal stakeholders to support outreach efforts outside of social when needed

E. Asset Management & Organization

• Build and maintain an organized asset management system for:
• Raw footage
• Edited videos
• Final posts
• Creative templates
• Ensure content is easy to find, reuse, and repurpose across platforms

What We’re Looking For

Required:

• 3–5 years experience in social media, content creation, or digital marketing
• Strong video editing skills (CapCut, Descript, or similar tools)
• Experience using Canva
• Highly organized and multitasking skills
• Comfortable being on camera and directing others on camera
• Strong written communication skills (captions, hashtags, SEO-minded copy)
• Comfortable reaching out to new people and brands in a friendly, professional way
• Ability to follow strategy while contributing creative ideas and best practices
• Organized, yet ambitious
• Comfortable wearing multiple hats and working in a small company

Nice to Have:

• Experience with influencer marketing or brand partnerships
• Familiarity with travel, tourism, or lifestyle brands
• Understanding of cultural considerations when creating travel-related content
• Willingness to travel occasionally

cover letter, sharing why you’re excited about this role and why you’d be a great fit, along with links to your social channels or accounts you’ve worked on, plus at least one writing or video sample.

Pay: $23.63 - $29.50 per hour

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Please share the your portfolio or accounts you managed.

Experience:

• Social media management: 2 years (Required)

Location:

• Hawaii (Required)

Work Location: Remote