Social Media Strategist

JOIN OUR TEAM

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive-embodied by members and team members alike-VASA is a place where lives are changed because of authentic connections made within our supportive community.

Our people BELIEVE in our brand, are HARD WORKING, have HIGH STANDARDS, and GIVE ENERGY to others.

BENEFITS

We offer a competitive, all-encompassing benefits package which includes healthcare benefits for employees who work 20+ hours per week. All employees receive two complimentary gym memberships-one for themselves and another to give away-plus 401k options.

• 40- hours-per-week employees: Paid Time Off; Health, Dental, and Vision benefits; Paid Parental Leave; Flexible Vacation Plan, and Paid Holidays.

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

PURPOSE

VASA is more than a gym. We empower people to feel strong, balanced, and socially connected. Our clubs blur the line between fitness and community, offering strength training, cardio, recovery, and social spaces. We believe movement thrives in connection-and we're especially passionate about making fitness accessible and meaningful for 18-38-year-olds who want to work out with friends, feel good, and belong. We're seeking a Social Media Strategist who brings both creativity and operational rigor to help us grow VASA's voice, community, and impact across the U.S.

OVERVIEW

We're looking for a hands-on strategist who can lead social media planning and execution through storytelling, data, and creative excellence. You'll bridge brand, content, and growth, owning our social voice while delivering tangible business outcomes-club growth, brand love, community engagement, and membership retentiveness.

You'll report to the Director of Social Media, and work cross-functionally with creative, paid media, PR, operations, and regional clubs. You'll also mentor and manage social creators/assistants and spend meaningful time on the ground in clubs to create authentic content.

KEY RESPONSIBILITIES

The deliverables for this position include, but are not limited to:

• Strategy & Planning
• • Execute our social media strategy to support larger business goals and communication priorities. Showcase the VASA brand through storytelling, driving brand relevance, engagement, and affinity.
  • Translate strategy into compelling creative briefs informed by performance data and trends. Facilitate brainstorms with cross-functional teams to generate fresh, trend-forward content.
  • Define KPIs and success metrics; maintain dashboards and own test-and-learn opportunities. Deliver monthly reports with actionable insights to guide strategy and optimize content performance.
• Creative & Content Leadership
• • Build and manage multi-platform content calendar (4+ channels), tailoring content to platform strengths and algorithm priorities. Balance evergreen, real-time trend, influencer, campaign, and local content. Asana experience preferred.
  • Own content scheduling across social platforms using management tools and natively. Ensure timely publishing to maximize impact and avoid content gaps. Experience in Sprout or similar social media management platforms as a plus.
  • Develop engaging and on-brand copy across social channels, understanding the nuances of tone of voice across each platform.
  • Manage end-to-end execution of influencer and creator campaigns, ensuring alignment with brand values and best practices.

• Production & Execution

• • -partnering with social media assistants, creators, and coordinating logistics like shot lists and gym access.
  • Help produce and film content, ensuring content ladders up to brand voice and showcases best-in-class content creation.
  • Regularly visit VASA clubs (home state and nationally) to help capture content, support in-club events, and ensure alignment between national strategy and local execution.
• Community Building
• • Monitor brand mentions and community conversations using listening tools to stay ahead of trends and competitor activity.
  • Build an emotional connection with Gen Z and Millennial audiences by delivering high-impact creativity that fuels conversation, shares, and follows.
  • Guide community management protocols, social listening, and crisis response to protect our brand while maintaining a playful, upbeat voice.
• Cross-Functional Collaboration:
• • Collaborate with Brand on paid asset development, coordinate with PR, email, brand marketing, operations, and internal stakeholders to drive consistency in communication and marketing touchpoints.
  • Partner with Finance to oversee creator-related budgets, invoicing, and timely payments to maintain strong partner relationships.

MINIMUM QUALIFICATIONS

• Education: You have a bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: You bring 5+ years of social media strategy and content creation experience in fast-moving, brand-driven environments-fitness, lifestyle, or community-based preferred.
• Social-First Obsessed: The ideal candidate for this position is passionate about social media and has experience and in-depth knowledge in priority platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube. You understand how to bring social-first content to life.
• Creative & Strategic: You think in platform-native formats while grounding your decisions in audience insights and performance data.
• Audience-Obsessed: You're deeply attuned to the behaviors, humor, and preferences of the Gen Z and Millennial demographics and can translate those into smart, scalable content plans.
• Analytical & Accountable: You love data almost as much as content and know how to tie creative briefs decisions to real-world results.
• Collaborative & Communicative: You're a team-first player who builds trust through transparency, feedback, and shared wins.
• Nimble & Decisive: You can identify a trending moment, brief a creator, and have branded content live in less than 24 hours-without sacrificing quality.
• Mentor & Motivator: You have at least 1+ year experience as a manager. You love to nurture creative talent, push for better ideas, and support creators in evolving their craft.
• Wellness Culture-Savvy: You understand gym culture, follow fitness and wellness creators, and know what motivates people to join and stay. You maintain deep awareness of social media shifts, Gen Z humor and language, platform updates, and what's resonating across lifestyle and fitness brands.
• Experienced with Ambassador/Influencer Programs: You've managed a brand ambassador, creator, influencer and/or affiliate program and know how to scale one with the right creators and tools.
• Balance Details with Strategy: Bring strong attention to detail and organizational rigor, while keeping sight of broader brand goals and long-term strategy.

WORKING CONDITIONS

Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.

PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS

• Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
• Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
• Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
• Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

VASA Fitness is an Equal Opportunity Employer