Social Media Strategist

The Park Board of Trustees of the City of Galveston is seeking a creative and driven Social Media Strategist to join the Visit Galveston team. This position is responsible for planning, creating, and implementing content for Visit Galveston's marketing and communications efforts, with a primary focus on social media. The ideal candidate is a strong storyteller who enjoys creating engaging content, building online communities, and showcasing Galveston as a premier travel destination.

This digital marketing position earns a competitive wage of $61,442/year, depending on skills and experience. We provide exceptional benefits and perks, including strong health, dental, vision, and a 401(k) plan with a 5% employer match on a 3% employee contribution. We also offer hospitalization, STD, and LTD policies that are fully paid for by the employer. If this sounds like the right communications opportunity in tourism and hospitality for you, apply today!

About The Galveston Park Board

In 1963, the citizens of Galveston voted to create a specialized unit of government called the Park Board of Trustees of the City of Galveston. The organization is responsible for overseeing Galveston's tourism efforts, Galveston Island Beach Patrol (GIPB) and Coastal Zone Management (CZM). The Park Board is funded primarily through Hotel Occupancy Tax (HOT) and beach user fees for the parks that they manage. Tourism pays for tourism as no sales or property tax is collected by the Park Board. The nine-member board is comprised of volunteer residents with diverse business backgrounds. Each is required to serve at least two years and must also serve on one of the Park Board's advisory committees.

We are on a mission to promote and support tourism on Galveston Island in order to foster an environment that establishes a great place to live, work, and visit. Our vision is to create it a tourist destination that promises an exciting variety of experiences and a high quality of life for residents.

The island offers natural resources, attractions, events, and heritage that we wish to share with the residents and visitors alike. Our employees are dedicated to inviting all to come and experience the island that we care so much about. This is why we give back to our employees with exceptional benefits and schedule flexibility to maintain a healthy work-life balance. After all, our employees are the ones that keep the organization running and highlight all Galveston has to offer!

Position Summary

The Social Media Strategist will manage Visit Galveston's social media presence through strategic content planning, content creation, community engagement, and performance analysis. This position works closely with the marketing team and other departments to promote Galveston's attractions, events, and experiences across a variety of digital channels.

Essential Duties

• Manage Visit Galveston's social media channels, including Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, and emerging platforms.
• Create, schedule, and publish engaging content across social media platforms.
• Capture and edit photography and video content for social media and marketing campaigns.
• Attend events, festivals, and tourism-related activities to create and share real-time content.
• Engage with online audiences by responding to comments and messages and fostering positive interactions.
• Develop and maintain content calendars in collaboration with the marketing team.
• Build relationships with tourism partners, influencers, content creators, and industry stakeholders.
• Assist with website content, blogs, email marketing, and other digital marketing initiatives.
• Monitor social media performance and prepare reports with recommendations for improvement.
• Stay current on social media trends, platform updates, and best practices.
• Assist with departmental projects and perform other duties as assigned.

Qualifications

• Bachelor's degree in marketing, communications, public relations, or minimum two years of digital content and social media experience at an agency and/or an in-house marketing team
• Proficiency with social media platforms, Microsoft Office, Adobe Creative Suite, and Content Management Systems
• Experienced in photography, videography and editing tools
• Is dynamic, quick-thinking, self-motivated, and dependable
• Enjoys collaboration and teamwork
• Possess excellent writing skills with strong attention to detail
• Displays initiative, creativity, and marketing knowledge
• Ability to manage multiple projects simultaneously with differing deadlines; requires excellent project management and organizational skills
• Strategic problem solving and ability to proactively identify challenges and find creative solutions
• Ability to plan and work independently and in coordination with internal and external resources
• Valid Class C Driver's License.
• Certified Tourism Ambassador (CTA) certification or ability to obtain certification upon hire.

Work Schedule

This is a full-time, exempt position that typically works Monday through Friday from 8:30 a.m. to 5:00 p.m. Evening, weekend, holiday, and event attendance will be required based on business needs.

Apply Today!

If you're passionate about social media, content creation, and destination marketing, we encourage you to apply and help tell Galveston's story.