Sr. Campaign Performance Specialist (Google Ads) - Remote - Octopus

About Octopus by RTG

Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.

We are currently hiring a Google Expert for a digital insurance company in KSA on a remote, 1-year contract (subject to extension), offering an exciting opportunity to lead high-impact performance marketing campaigns within a dynamic and data-driven environment.

Main Responsibilities

• Plan, launch, and optimize Google Search, Performance Max, and Demand Gen campaigns.
• Conduct keyword research, match type selection, and implement a negative keyword strategy to maximize efficiency.
• Build and structure ad groups for effective audience targeting and conversion optimization.
• Optimize campaigns for conversion volume, CPA, and ROAS, using both automated and manual bidding strategies.
• Write and test ad copy variations, site link extensions, callouts, and structured snippets to improve engagement.
• Implement A/B testing on landing pages in collaboration with product and design teams.
• Set up, validate, and troubleshoot conversion tracking via GA4 and GTM to ensure accurate performance measurement.
• Analyze search term reports to identify scaling opportunities and reduce inefficient spend.
• Deliver weekly performance reports with actionable insights and recommendations.
• Collaborate closely with the marketing and analytics teams to align digital campaigns with business goals.

Requirements

Education

• Bachelor’s degree in Marketing, Business Administration, or a related field (required).
• Google Ads Search Certification (mandatory).

Experience & Knowledge

• 1–3 years of hands-on experience managing Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• Strong knowledge of Quality Score optimization, Smart Bidding models (tCPA, tROAS), and campaign automation.
• Proficiency in GA4, Google Tag Manager (GTM), and Looker Studio.
• Strong analytical mindset with the ability to interpret performance data and make ROI-driven decisions.
• Experience with Microsoft/Bing Ads or Apple Search Ads is a plus.
• Excellent communication, organization, and time management skills.
• Ability to thrive in a remote, fast-paced work environment.

Benefits

• Remote opportunity within a collaborative and growth-focused environment.
• Competitive compensation
• Social and medical insurance