Sr. Digital Marketing Executive

Job Summary:

We are looking for a results-driven and creative Senior Digital Marketing & Social Media Executive to lead and execute digital campaigns, manage social media presence, and drive online brand growth. The ideal candidate has a strong understanding of current digital tools, trends, and analytics and can effectively strategize and implement high-impact campaigns across platforms.

Key Responsibilities:

• Develop and execute integrated digital marketing strategies (SEO, SEM, email, content, influencer, paid media, etc.)
• Lead the planning and execution of social media campaigns across platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.)
• Manage the social media calendar, ensuring timely, engaging, and brand-aligned content
• Analyze campaign performance metrics and provide actionable insights
• Collaborate with design, content, and sales teams for cohesive brand communication
• Monitor trends, hashtags, competitor activities, and digital innovations to keep content fresh and relevant
• Manage paid ads on platforms like Meta Ads Manager, Google Ads, and LinkedIn
• Grow and engage social media communities and handle real-time interactions
• Work with influencers and content creators to amplify campaigns
• Manage marketing automation tools, lead generation funnels, and performance dashboards

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 3–5 years of experience in digital marketing and social media management
• Proven track record of executing successful campaigns and growing brand presence online
• Strong knowledge of digital tools like Meta Business Suite, Google Analytics, Google Ads, Canva/Photoshop, and scheduling tools
• Excellent writing, storytelling, and creative ideation skills
• Analytical mindset with a keen eye for trends and performance

Preferred Skills:

• Experience in eCommerce and performance marketing
• Knowledge of basic HTML, SEO principles, and CRM tools
• Strong project management and multitasking abilities
• Ability to work independently and as part of a team in a fast-paced environment

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person