Sr Executive Content

Responsibilities

• Collaborate with marketing, e-commerce, design, and performance teams to deliver campaign led content that drives traffic and sales.
• Use performance insights (SEO, CTRs, engagement, conversions) to refine and improve content output.
• Write, edit, and publish high quality content across platforms including website, app, blogs, product pages, CRM (email/SMS), social media, paid campaigns copy, and in store communication.
• Develop clear, engaging, and conversion focused product descriptions and category content for electronics, appliances, and lifestyle products.
• Own the content calendar and ensure timely delivery aligned with campaigns, launches, and seasonal moments.
• Maintain and evolve Sharaf DG's tone of voice across all customer touchpoints. Ensure consistency, accuracy, and clarity in all content produced.
• Write campaign narratives, headlines, CTAs, and promotional messaging for major sales events (e.g. White Friday, DSF, Ramadan).

Requirements

Experience - 5-8 years

Education - Bachelor's Degree in Business Administration/Marketing or Equivalent

• 5-8 years of experience in content writing, copywriting, or content marketing, preferably in retail, e-commerce, electronics, or consumer brands.
• Exceptional writing, editing, and storytelling skills with strong attention to detail.
• Proven experience writing commercial and performance driven content.
• Strong understanding of digital platforms, e-commerce journeys, and customer first communication.
• Comfortable working in a fast paced, high volume content environment.
• Experience with SEO tools, CMS platforms, and analytics is a plus.