Technical Marketing Executive

Job Title: Technical Marketing Executive
Location: Gurgaon
Job Type: Full-Time

Job Summary

We are looking for a Technical Marketing Executive with a background in Electrical/Electronics & Communication Engineering to join our team. This role involves building client relationships, driving sales, and supporting marketing campaigns to expand our business reach.

Key Responsibilities

• Marketing & Content Management –

Manage and optimize all social media platforms (LinkedIn, Instagram, Facebook, etc.). - Develop and implement content strategies, including tech blogs, case studies, whitepapers, and technical documentation. - Handle SEO strategies to improve website ranking and online visibility. - Design graphics, presentations, and promotional materials for marketing campaigns. - Analyse digital marketing performance and optimize content accordingly.

• Client Acquisition & Business Development –

Identify and reach out to potential clients through various channels. - Generate and qualify leads through calls, emails, and client meetings. - Build and maintain strong client relationships to ensure customer satisfaction. - Represent the company at industry events, trade shows, and networking meetings.

• Marketing Campaigns & Sales Support –

Collaborate with the technical team to accurately highlight product features in marketing materials. - Support marketing campaigns by providing technical insights and customer-centric messaging. - Develop sales presentations, brochures, and pitch decks for potential clients. - Track and report campaign and sales performance, providing insights for improvement.

• Strategy & Performance Tracking –

Monitor social media trends and competitor activities to refine marketing strategies. - Provide data-driven recommendations to enhance sales and marketing effectiveness. - Prepare performance reports on lead conversion, digital reach, and campaign effectiveness.

Key Requirements:

• Education: B.Tech/B.E. in Electronics/Telecommunication, Electrical and Computer Science.
• Experience: Freshers, Minimum 1 year in marketing with a focus on SEO, PPC, social media, and email marketing
• Skills: Proficiency in Google Analytics, SEMrush, Google Ads, social media platforms, Technical Content Writing, and email marketing tools
• Key Competencies: Strong analytical skills, creativity, attention to detail, and ability to work in a team
• Preferred: Certifications in Google Ads or Facebook Blueprint, experience in the electronics industry

Job Type: Permanent

Benefits:

• Provident Fund

Language:

• English (Preferred)

Work Location: In person