Technical Marketing Specialist - Engineered Filtration Products

Role Overview

We are looking for a Technical Marketing Specialist who is as comfortable troubleshooting a PHP script as they are designing a high-end brand aesthetic. Acting as the critical bridge between engineering, sales, and our customers, you will translate complex filtration engineering into compelling visual stories and high-performing digital platforms.

This is a full-time, on-site role where you will be responsible for the end-to-end execution of our technical brand—from the code on our Shopify store to the quality & quantity of leads generated at our industry trade shows.

Key Responsibilities

1. Brand Quality & Market Analysis

· Develop & maintain a brand guide for consistency across all internal & external touchpoints.

· Conduct market research, competitive analysis, and customer segmentation to identify business development opportunities.

· Develop and implement campaigns to support product launches, trade advertising, and seasonal promotions.

· Manage & optimize marketing analytics and KPIs; provide reports & recommendations.

2. Web Development & E-commerce Management

· Full-Site Ownership: Manage and optimize our technical web presence using Shopify and custom PHP environments.

· User Experience: Maintain website content and SEO/SEM strategies to ensure our engineered solutions are easily discoverable and technically accurate.

· Technical Accuracy: Align with engineering to ensure all digital product catalogs and datasheets reflect our latest innovations.

3. High-End Content & Graphic Design

· Visual Storytelling: Use Adobe Creative Suite and Canva to produce clean, compelling graphic designs for digital and print.

· Technical Collateral: Create and maintain a consistent brand guide while developing catalogs, datasheets, and technical case studies.

· Social Media Leadership: Drive engagement on LinkedIn by creating technical videos and posts that resonate with our audience.

4. Trade Show & Event Leadership

· Strategic Preparation: Lead the planning and execution of trade show appearances, ensuring our physical presence matches our technical excellence.

· Brand Positioning: Design booth graphics and interactive demos that effectively position our products against the competition.

5. Performance Marketing & ROI

· Campaign Management: Execute and oversee digital campaigns & SEO across Google Ads and social media.

· Analytics & Reporting: Track marketing KPIs and provide data-driven recommendations to maximize the ROI of our paid ad spend.

Skills & Qualifications

· Experience: 3–5+ years in technical marketing or product management, specifically within industrial or manufactured products (filtration experience is a major plus).

· Technical Experience: Proven ability to work within PHP and manage Shopify or similar e-commerce platforms.

· Design Mastery: Expert-level proficiency in Adobe Photoshop/Illustrator with a portfolio showcasing clean, modern industrial design.

· Strategic Thinking: Demonstrated success in creating marketing strategies that deliver measurable results in a technical capacity.

· Education: Bachelor’s degree in Marketing, Business, Communications, or Engineering preferred.

Why Join Our Team?

You will have the unique opportunity to shape how world-class engineered filtration products are brought to market. You will collaborate with a passionate team of innovators and make a direct, measurable impact on growth within the critical global industries of clean air & water.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Please provide a summary of your technical marking experience with industrial/enigneered products.
• Have you previously created a brand book and marketing materials for technical products? If so, please explain.

Ability to Commute:

• Austin, TX 78744 (Required)

Work Location: In person