Tourism Marketing Representative 1-3

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Salary

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Salary

$3,345.00 - $6,566.00 Monthly

Location

Baton Rouge, LA

Job Type

Classified

Job Number

CRT-2025-214389-KW

Department

Culture Rec & Tourism-Tourism

Opening Date

10/30/2025

Closing Date

11/13/2025 11:59 PM Central

About this Job

It is the mission of the Louisiana Office of Tourism to market and promote Louisiana as a travel destination to in-state, domestic, and international visitors. The Louisiana Office of Tourism employs a variety of initiatives to accomplish this mission. It implements broad-based advertising campaigns, sponsors special events, conducts sales missions into many domestic and international marketplaces and contracts with international representatives in several foreign countries.

These initiatives promote economic growth and employment opportunities through increased number of visitors and visitor spending across the state. To accomplish this mission, the Louisiana Office of Tourism seeks a highly qualified, independent, and self-starting employee who can manage complex responsibilities, pay great attention to details, and has knowledge of the Louisiana music industry, its importance to the promotion of Louisiana and ways in which the many music genres should be preserved and marketed around the world.

This position will develop the Louisiana Music Trail and Music Marketing Program within the Louisiana Office of Tourism to serve as a central hub for promoting and preserving the state's vibrant musical heritage, attracting visitors, supporting aspiring music professionals, and fostering the long-term sustainability and innovation of the music industry.

A preferred candidate should possess the following competencies:
Driving Results: The ability to identify important goals and work to achieve them.
Learning Actively: The ability to acquire necessary knowledge and skills to improve performance and achieve organizational goals.
Thinking Critically: The ability to objectively question, analyze, interpret, and evaluate information to form a conclusion.

Minimum Qualifications

Three years of experience in tourism, marketing, public relations, or administrative services; OR

Six years of full-time experience in any field; OR

A bachelor's degree.

EXPERIENCE SUBSTITUTION:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Job Specification

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties and Other Information

Job Duties:

Support the preservation of Louisiana’s iconic genes through technical assistance, support, and connecting projects to funding for music projects.
Provide technical assistance, support, and connect cultural events and festivals to resources.
Independently represents the state at consumer/trade shows and sales missions to promote tourism.
Leads lower-level staff in marketing activities while on-site.
Conducts complex marketing research activities and develops sales messages for individual clients.
Assists lower-level representatives as needed.
Leads the organization and implementation of large-scale special events to promote Louisiana as a tourist destination.
Develop and implement marketing and promotional strategies with tour representatives, convention and visitors bureaus, and other stakeholders.
Collects and maintains data on sales leads to attract tour groups and expand into new markets.

Position-Specific Details:

Appointment Type: Probational or Promotional

Career Progression: This position in part of a Career Progression Group and can be filled as a Tourism Marketing Representative 1, 2, or 3 based on qualifications.

Work Schedule: Work hours are 8:00 AM to 4:30 PM, Monday - Friday.

Compensation: The salary offered will be determined based on qualifications and experience.

How To Apply:

Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.

The Office of the Lieutenant Governor and the Department of Culture, Recreation, and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.

Contact Information:

For further information about this vacancy, contact:

Katelyn Wale
Department of Culture, Recreation, & Tourism
1051 N. 3rd Street
Baton Rouge, LA 70802
Fax: (225) 342-7928
kwale@crt.la.gov

Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:

Insurance Coverage More information can be found at https://info.groupbenefits.org/

Parental Leave – Up to six weeks paid parental leave
More information can be found at https://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx

Holidays and Leave – State employees receive the following paid holidays each year:

New Year's Day
Martin Luther King, Jr. Day,
Mardi Gras,
Good Friday,
Memorial Day,
Independence Day,
Labor Day,
Veteran's Day,
Thanksgiving Day and Christmas Day.

***** Additional holidays may be proclaimed by the Governor

State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.

Retirement – State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):

Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video to give you more detailed information about their system
Teacher's Retirement System of Louisiana (www.trsl.org),
Louisiana School Employees Retirement System (www.lsers.net), among others

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