Vice President - Digital Acquisition and Performance Marketing

Description - External

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role will be part of Digital Marketing function and will be responsible to develop and execute customer focused Digital sales and marketing strategies for INM RBWM. Primarily responsible to drive user acquisition, engagement and retention on their Mobile app

Principal Responsibilities

• Acquisition: Lead the planning and execution of the Mobile digital strategy that includes development of end-to-end processes for user acquisition. Planning, launching and managing paid campaigns across various platforms like search, social, ASO, and other mobile networks to acquire users
• Portfolio: Drive sales target through sales funnel analysis, proposition, messaging and acquisition and accountable for digital sales and revenue targets for the accounts sourced digitally
• Optimize journey funnel through experiments and ensure to deliver against user acquisition and CPA targets
• Operations: Day to day operation management and growth of mobile campaigns by working closely with internal stakeholders across operations, call center and VCIP teams
• Data Analysis: Manage and monitor digital KPI and MIS and collaborate with local business stakeholders to track key metrics like app installs, active users, drop-offs, and conversion rates
• Content: Create engaging content along with marketing and proposition team to showcase app features/ benefits etc to drive growth
• Plan, build, test and launch best in class content, digital marketing and customer interaction plan
• Work closely with the Digital banking team to drive mobile adoption across different segment of customers
• Work with other members of Marketing globally and the business to inform and guide senior stakeholders
• Stay updated on mobile app market trends, competitor analysis, and emerging technologies
• Strategic thinking, stakeholder management & agency management and ensuring seamless campaign execution

Qualifications - External

• MBA from reputed business school with at least 10-12 years of overall digital marketing experience
• Detailed understanding of retail banking products and services
• Thorough understanding of the Mobile app marketing landscape in India including app store, ad networks and users acquisition strategies
• Keen, data driven, analytical person, with a test & learn approach
• Should have an eye for detail and be able to derive conclusions from data as also adept at learning new things
• Ability to liase with media and creative agencies to get the campaigns rolling
• Prior experience in a product/ marketing role in a financial services category is preferred

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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Issued by The Hongkong and Shanghai Banking Corporation Limited, India