VP Thought Leadership – Home, Family & Baby

As the VP, Home, Family and Baby Leadership at NIQ, you will be responsible for establishing NIQ’s credibility, positioning, and engagement across HFB-related CPG manufacturers and retailers.

• Create a steady cadence of actionable, forward-looking thought leadership supported by analysis leveraging NIQ’s suite of data solutions and a deep understanding of market dynamics.
• Promoting NIQ solutions and capabilities through industry presentations at conferences to cultivate new leads and opportunities.
• Partner with Sales Leaders to enable them to achieve sales goals.
• Collaborate with marketing on HFB-related demand generation campaigns.
• Create and maintain a network of interested NIQ associates in HFB categories to create additional advocacy and industry participation.
• Participate in client meetings to provide industry perspective and help identify growth opportunities.
• Play an active role as part of our thought leadership team developing provocative perspective and timely POV on economic changes that will impact NIQ clients in the HFB space.
• Build and maintain a strong network of C-suite industry stakeholders. Lead discussions with a wide range of decision influencers and budget owners.
• Assist in business development efforts across manufacturers and retailers.
• Provide input to HFB-related product development around product attribution, reporting, insights, and analytics / innovation.
• Gain familiarity with the NIQ solution portfolio.

About You

You are a practitioner in the HFB industry with knowledge and connections among retailers and brands. You confidently speak to the industry issues, consumer and lifestyle trends, and the needs of HFB industry players. You enjoy presenting and are energized when engaging large and senior level audiences. Your communication skills are top notch! You are able to interweave strategic points, engaging stories, and key data points to craft a compelling storyline. You are comfortable utilizing insights and analytics and view them as a key component of product development, brand management, marketing and merchandising.

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Qualifications

• 10+ years experience in the HFB retail industry with a preference for CPG and/or retailer leadership experience. This role is expected to engage with both retailers and manufacturers.
• Demonstrated understanding of the power in data analytics to drive brand building, marketing, retail merchandising and innovation.
• Recent experience pulling data with hands-on experience in database tools.
• Prior experience with NIQ solutions and/or other similar syndicated data provider solutions highly preferred.
• Outstanding writing and presentation skills - you love to build and tell powerful stories using data.
• Have strong slide/content design skills with experience crafting/tailoring content for different audiences.
• Proven track record of building senior client engagement and impact.
• Experience working with complex client relationships.
• 25% domestic travel is expected.
• Bachelor’s or Master’s Degree.

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $126,500 - $190,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental and vision).
• Flexible spending accounts and Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion