Web Content & Digital Marketing Assistant

Description

• Ensure that all created and shared content complies with copyright, trademark, and privacy laws, including proper attribution of third-party materials.
• Provide timely responses to posts on various Student Union social media channels.
• Create and manage content to platforms such as Instagram and TikTok.
• Track and report on social media metrics.
• Attend Student Union and campus events to post live information on social media channels.
• Work with Student Union, Inc. staff in writing and producing manuals and other information for internal or external distribution.
• Promote online campaigns, surveys, application forms and other links.
• Stay current on campus-wide communications, news, blogs, and social media pages and share relevant/timely information with Student Union audience.
• Update content on Student Union home page and department pages: regularly post, monitor and evaluate content: announcements, events, web banners, navigation, graphic images, videos, documents.
• Work to keep consistent design and format on all department pages.
• Ensure that key messages are applied consistently throughout the website.
• Communicate regularly in person and via email with other Student Union staff, clients, photographers, copywriters, and web developers.
• Stay updated about new social media platforms, current trends, techniques, and strategies in social media.
• Incorporate relevant strategies and/or suggest new platforms for reaching target audiences.

Qualifications

• Proven experience using social media platforms applicable to a university environment.
• Must have academic and practical knowledge; and/or experience in photography, typography, illustration, layout, and production for print, digital media, and web design.
• Experience in Google systems and Microsoft Office Suite.
• Must be a matriculated SJSU student and continuously enrolled at least half-time* during the academic term.
  • • Half-time is defined as follows: Enrollment Status Half-time Units Undergraduate and Post baccalaureate Students 6.0-8.0 hours/semester

• Concentration in Web Design, Journalism, Communications, English, Public Relations or Marketing preferred.
• Employment for two semesters or more is highly preferred.
• Familiarity with Content Management Systems (CMS).
• Basic understanding of copywriting, copyright and fair use principles as they apply to web and social media content.

• Strong copywriting and editing skills.
• Must be detail oriented.
• Strong interpersonal skills and ability to work in team settings.
• Adept at using or learning Canva Pro to create social media graphics.
• At ease with social media applications.
• Ability to translate complex information into concise, audience-friendly messaging.
• Good organizational skills: ability to prioritize and complete assigned work duties and handle a variety of tasks.
• Proficient verbal and written communication skills.
• Capacity to work effectively in a university environment, including its programs and services, requirements and procedures, and the overall mission and goals of an educational institution.
• Requires excellent time management skills (deadline-driven).

Work Requirements

• The position works in a wide variety of environments including both a typical office as well as indoor facility in a program-oriented environment.
  • The physical demands of this position are described below
    • Sitting, walking, twisting, bending, climbing, pulling, pushing, squatting, crawling, kneeling, balancing, reaching, and coordination (eye, hand, foot).
    • Fall (Slip, Trip) Conditions that result in falls (impacts) from height or traditional walking and playing surfaces.
    • Lifting and carrying, often 10-25lbs, frequently 26-50lbs, occasionally 50-75 lbs.
    • Hearing and speaking to exchange information in person or on the telephone.
    • Dexterity of hands, fingers, and wrists to operate a computer keyboard and calculator.
• In general, the position works a schedule based on business needs 9 a.m. - 5 p.m., Monday - Friday, and may require evening and weekend work as needed.
  • When school is in session - may work up to, but not in excess of 20 hours per week (among all concurrent positions).
  • When classes are not in session (i.e. summer break) may work up to, but not in excess of 40 hours per week.
• This position is non-exempt from the provisions of Section 1 of the California Industrial Welfare Commission Orders.

Employment Information & Policies

• CSU – Injury and Illness Prevention Program
• CSU – Preventing Discrimination and Harassment for Non-Supervisors
• CSU – Sexual Misconduct Prevention Program (Title IX) – required within the first 6 months of hire
• Data Security and FERPA
• Hazard Communication Cal/OSHA

About SJSU Student Union