AM Channel Sales (Retail)

ChargeX is looking for a dynamic and results-driven Assistant Manager – Channel Sales (Retail) to strengthen and expand its retail presence across urban, semi-urban, and rural markets. This role is focused on building a strong retail distribution network, improving in-store visibility, driving sales growth, and developing long-term relationships with retailers and channel partners.

Key Responsibilities:

• Identify and onboard retail outlets such as hardware stores, electronics shops, supermarkets, and general stores across assigned territories.
• Develop and execute direct-to-retailer strategies to ensure consistent product availability and strong shelf presence for ChargeX products.
• Establish and manage partnerships with regional and national distributors to ensure wider and efficient market coverage.
• Expand and manage territories with clearly defined coverage targets based on sales potential and footfall.
• Conduct regular retail audits to ensure correct in-store placement, optimal product visibility, and adherence to ChargeX branding guidelines.
• Analyze market demand and consumer buying behavior to identify gaps and optimize distribution strategies.
• Develop and track sales targets and KPIs at city, territory, and retailer levels aligned with ChargeX revenue objectives.
• Monitor inventory levels, sell-through rates, and stock availability to prevent stock-outs and improve sales efficiency.
• Design and implement retailer incentive programs including volume discounts, promotional schemes, loyalty rewards, and seasonal campaigns.
• Execute territory-wise sales planning by identifying high-potential accounts and prioritizing visits for maximum revenue impact.
• Coordinate closely with the marketing team to roll out retail campaigns, promotions, and seasonal offers.
• Ensure consistent brand presence at point-of-sale (POS) through shelf displays, banners, standees, and promotional materials.
• Organize product demonstrations, sampling events, and experiential marketing activities to increase customer engagement and brand recall.
• Support new product and SKU launches by ensuring effective retail rollout and visibility.
• Build and maintain strong, long-term relationships with retailers, distributors, and other channel partners.
• Provide training and guidance to retailers and their staff on ChargeX product features, benefits, and upselling techniques.
• Resolve supply, pricing, and display-related issues to ensure smooth operations and high retailer satisfaction.
• Monitor competitor activities and market trends to support strategic decision-making and market share growth.
• Prepare and submit weekly, monthly, and quarterly sales reports covering performance, territory coverage, retailer onboarding, and campaign effectiveness.
• Analyze channel profitability and sales trends to recommend territory expansion, new retailer targeting, and strategic partnerships.
• Track ROI of promotions, incentives, and campaigns to maximize sales impact.

Requirements:

• 5–6 years of sales experience
• Strong communication, negotiation, and presentation skills.
• Passion for sales, customer service, and home décor products.
• Must own a bike and be comfortable with regular market visits.
• Self-motivated, target-driven, and able to work independently.

Pay & Perks:

• Basic Salary+ Performance Bonus.
• Annual/Semi-annual Increments.
• Fuel Allowance (if applicable).
• Company maintained Postpaid Mobile connection.
• Emergency Health Cover (If applicable)
• Paid Annual Leaves.
• A healthy & glass door open working environment.

This is a full-time permanent contract-bound office-based Job & the starting salary would be 100K-120K as per professional experiences + KPI allowances/bonuses.

Job Type: Full-time

Pay: Rs100,000.00 - Rs120,000.00 per month

Work Location: In person