Associate Marketing Manager

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Onsite

LOCATION DETAILS: 4 days work onsite in Farmers Branch Headquarters, Friday flex day

WORK HOURS: Full time exempt

HOW YOU WILL MAKE AN IMPACT

The Associate Campaign Manager of Customer Marketing supports the development and execution of marketing campaigns for assigned sports and customer segments, including Club and Institutional markets. This role will be critical to supporting one of BSN SPORTS’ priority growth initiatives: expanding our reach in the Club market and building the Club Direct brand. Reporting to the Sr. Marketing Manager, this role plays a key executional and coordination role in bringing segment marketing strategies to life. The Associate Campaign Manager helps translate business priorities into clear creative briefs, manages campaign workflows, and supports omnichannel campaign deployment to drive customer engagement, lead generation, and revenue growth. This role is ideal for a highly organized, digitally fluent marketer who thrives in execution and is eager to grow into broader strategic ownership over time. The position provides strong exposure to cross-functional collaboration, performance marketing, and customer segmentation strategy.

WHAT YOU WILL DO

Customer & Segment Marketing Support

• Support marketing initiatives focused on growing the Club market and strengthening the Club Direct brand.
• Support development of annual and seasonal marketing plans for assigned sports within the customer segment.
• Build working knowledge of customer journeys, segment priorities, and seasonal business drivers.
• Contribute insights from campaign results, customer feedback, and market trends to inform future planning and optimize campaigns.
• Partner with Category Management, Sales and Merchandising to ensure campaigns align with product priorities and promotional initiatives.
• Develop subject-matter familiarity within assigned sports to strengthen marketing recommendations.

Campaign Planning & Execution

• Manage execution of assigned campaigns within the broader strategy established by the Sr. Marketing Manager.
• Support maintenance of the 12-month marketing calendar across customer segments and sports, ensuring deadlines and deliverables stay on track.
• Develop clear and actionable creative briefs aligned to campaign objectives.
• Coordinate cross-functional partners—including Creative, Copy, Merchandising, Digital, Sales, Category Management, and Analytics—to ensure campaigns launch on time and with accurate messaging.
• Support lead generation campaigns and related campaign assets across teams.

Creative Development & Collaboration

• Lead day-to-day communication with Creative and Copy teams to support asset development.
• Consolidate stakeholder feedback into clear, actionable direction.
• Ensure creative assets align with brand standards, messaging hierarchy, and campaign goals.
• Collaborate on campaign photoshoots and asset planning as needed.

Campaign Performance & Optimization

• Partner with Analytics to review campaign performance and understand drivers of engagement and conversion.
• Assist in A/B testing initiatives and performance reporting.
• Identify opportunities for optimization and support implementation of improvements.
• Apply campaign learnings to strengthen future marketing execution.

Marketing Campaign & Workflow Management

• Use Asana and other collaboration tools to manage timelines, tasks, and approval workflows.
• Maintain organized documentation of briefs, assets, and campaign deliverables.
• Proactively communicate timeline risks or roadblocks to the Sr. Marketing Manager.
• Identify opportunities to improve workflow efficiency across Marketing, Creative, and Merchandising teams.

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES

• Strong project management and organizational skills with attention to detail.
• Analytical mindset with familiarity reviewing campaign performance metrics.
• Clear written and verbal communication skills.
• Familiarity with digital channels and omnichannel campaign execution.
• Understanding of messaging hierarchy and its impact on campaign performance.
• Interest in using performance insights to refine creative strategy.

EDUCATION/EXPERIENCE

• A minimum of 3-5 years of experience in B2B marketing, campaign management, customer marketing, or related field.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
• Experience supporting cross-functional marketing campaigns from planning through execution.
• Experience using marketing and collaboration tools such as Asana, Miro, Figma, CMS platforms, or similar.
• Experience in D2C, eCommerce, retail, apparel, or sports marketing.
• Experience working in a product-driven or merchandising-focused environment.
• Experience working with external agencies or contract partners.

PHYSICAL REQUIREMENTS

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. The ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.