Brand Manager

As the Brand Manager at Bayut, you will be responsible for developing and executing the brand strategy to strengthen Bayut s position as the leading real estate platform in the UAE. You will be involved in overseeing all brand-related activities, ensuring consistency in messaging, and driving brand growth through innovative marketing campaigns. You will have a deep understanding of brand management, excellent strategic thinking and a passion for real estate and technology.

In this role, you will:

• Develop and implement a comprehensive brand strategy that aligns with Bayut s business objectives and market trends;
• Plan, execute and oversee marketing campaigns across various channels (digital, print, social media, etc.) to enhance brand visibility and engagement;
• Conduct market research to identify consumer trends, competitive landscape and opportunities for brand growth;
• Ensure consistent brand messaging across all touchpoints, including advertising, social media, website, external and internal communications;
• Work closely with the product, sales and customer service teams to ensure brand alignment and support business objectives;
• Expand the brand image and market share to improve the overall brand perception by being a brand identity manager;
• Analyse campaign performance and brand health metrics to refine strategies and improve ROI;
• Manage the brand marketing budget, ensuring cost-effective allocation of resources;
• Liaise with external agencies and vendors to execute campaigns and achieve brand objectives;
• Identify and manage strategic partnerships that enhance Bayut s brand presence and value proposition;
• Mentor and lead a team of marketing professionals, fostering a collaborative and innovative work environment.