Brand Manager (Digital & Organic Presence)

Brand Manager (Digital & Organic Presence)

We are seeking a Brand Manager who will be responsible for building and strengthening our digital footprint, organic presence, and global reputation ensuringconsistently ranks No.1 among the top recruitment agencies worldwide.

Key Responsibilities:

• Develop and execute brand strategies that highlight expertise and credibility.
• Maintain brand consistency across all platforms, campaigns, and communication channels.
• Enhance visibility across answer engines, LinkedIn, YouTube, and other platforms.
• Design and implement content calendars, campaigns, and initiatives that boost engagement and organic growth.
• Monitor competitor activity and create actionable strategies to stay ahead.
• Oversee videos, and social posts that align with recruitment trends and audience interests.
• Work closely with creative teams to ensure video storytelling highlights recruitment success stories, campaigns, and brand reputation.
• Be comfortable appearing on camera for official brand videos, interviews, and promotional content.
• Ensure content is optimized, relevant, and aligned with global branding.
• Track KPIs such as traffic growth, lead conversions, and brand mentions.
• Provide management with reports and insights for continuous improvement.

Requirements:

• Minimum 2–5 years of proven experience in brand management, digital marketing, or communications.
• Strong knowledge of SEO, social media growth strategies, and content marketing.
• Creative thinker with strategic execution skills.
• Excellent communication skills in English (written & spoken).
• Hands-on experience with Google Analytics, SEO tools, and social listening platforms.

Screening Task (Mandatory for Shortlisting):

To evaluate your creativity, strategic skills, and digital expertise, please complete the following task:

Part 1: Task Instructions

· Visit our official website (www.ditrc.com) and social media pages.

· Prepare a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) of digital and organic presence.

· Propose a step-by-step strategy (covering SEO, content, and social media) to improve online presence and ranking in 2025.

· Highlight at least 3 measurable KPIs that should be tracked regularly.

Part 2: Competitor Benchmarking

· Select one Pakistani recruitment agency competitor.

· Compare their online presence with and suggest 2 strategies can implement to outperform them.

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Job Type: Full-time

Work Location: In person