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Brand Marketing Manager - Social Media
Job Description:
Your Role on Our Team
The Social Media Manager is responsible for developing and executing a cohesive social media strategy that drives measurable growth, strengthens online presence, and deepens customer engagement across all core social platforms. This role leads a team and collaborates closely with Brand, Creative, and Customer Service teams to deliver impactful content and real-time engagement that reflects the brand’s voice and values.
You’ll be DISRUPTIVE through these duties and responsibilities:
Leadership & Vision
- Define and lead a multi-year social media vision and strategy aligned to overarching business objectives, brand positioning, and revenue growth targets.
- Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes.
- Serve as the executive subject matter expert on social trends, platform evolution, and digital culture, advising senior leadership on risks and opportunities.
Growth & Demand Generation
- Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention.
- Partner with Performance Marketing to align organic and paid social strategies, optimizing full-funnel impact and ROI.
- Establish KPI frameworks and attribution models to quantify social’s contribution to pipeline, revenue, and customer lifetime value.
Content & Brand Strategy
- Oversee development of differentiated, insight-led content strategies tailored to platform behavior and audience segmentation.
- Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns.
- Identify whitespace opportunities and emerging platforms to expand reach and maintain competitive advantage.
Community Intelligence & Reputation Management
- Own the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement.
- Lead proactive social listening and sentiment analysis to surface actionable insights that inform product, marketing, and customer experience strategies.
- Develop crisis-response frameworks and escalation protocols to mitigate reputational risk and ensure timely, aligned communication.
Analytics & Executive Reporting
- Translate performance data into executive-level insights, strategic recommendations, and forward-looking growth initiatives.
- Continuously test, optimize, and refine channel strategies based on performance trends and audience behavior.
- Present regular performance narratives to leadership, clearly articulating impact, learnings, and investment priorities.
The TOOLS you’ll bring with you:
- Bachelor’s degree in Marketing, Communications, or related field required
- 7+ years of progressive social media experience, including 2+ years leading a team
- Proven track record of developing and executing multi-channel social strategies that drive measurable business growth
- Demonstrated success scaling brand presence across emerging platforms
- Strong analytical background with ability to translate data into strategic recommendations for executive leadership
- Experience using enterprise-level social listening and management platforms (e.g., Sprinklr)
We provide these great perks and benefits:
- Robust health, dental and vision insurance plans
- Generous 401 (K) savings plan
- Education assistance
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On-site wellness, fitness center, food, and coffee service · And many more, check out our benefits site HERE.
Milwaukee Tool is an equal opportunity employer.
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