Business Development Executive | BPO Lead Gen & Appointment Setting

Company: GrowEdgeX
Location: Canal View, near Thokar, Lahore
Type: Full-Time
Experience: 1–4 years (BPO background required)

The Role

We’re hiring a Business Development Executive who has done BD inside a BPO hub before and knows how to generate qualified appointments — not just leads.

You’ll own the top of our funnel: prospecting BPOs and service-based buyers using LinkedIn Sales Navigator and Apollo.io, bidding and winning on Upwork, and booking meetings for our closing team. This is a high-ownership role for someone who can start producing appointments within 30 days.

If you already know how to build targeted lists, write cold emails that get replies, and win proposals on freelancing platforms — we want you.

What You’ll Do

Lead Generation & Prospecting

• Build targeted B2B lead lists using LinkedIn Sales Navigator, Apollo.io, and enrichment tools.
• Research and refine our Ideal Customer Profile (ICP) to ensure every outreach is hyper-relevant.
• Execute high-volume cold email and LinkedIn outreach campaigns to BPOs and outsourcing buyers.

Upwork & Freelancing Platform Bidding

• Bid daily on Upwork and similar platforms to secure new client projects.
• Write custom, persuasive proposals tailored to each opportunity.
• Track bidding metrics and continuously improve win rates.

Appointment Generation

• Qualify prospects via email, LinkedIn, and outbound calls.
• Book 8–12+ qualified discovery meetings per week for our closing team.
• Follow structured cadences until the prospect is in a meeting or disqualified.

CRM & Pipeline Hygiene

• Maintain 100% accurate records in HubSpot / Salesforce — no lead falls through the cracks.
• Track engagement, follow-ups, and deal progression in real time.

Market Intelligence

• Research competitor positioning, industry pain points, and new lead sources.
• Feed insights back to leadership to sharpen messaging and outreach strategy.

What You Need

• 1–4 years in BPO business development, inside sales, or lead generation — BPO experience is a must.
• Hands-on experience with LinkedIn Sales Navigator and Apollo.io — you should not need training on these.
• Proven Upwork bidding experience — you know how to find relevant projects and write winning proposals.
• Strong written and verbal English communication (US/UK client exposure preferred).
• Comfortable with outbound calling and high-volume prospecting.
• CRM discipline — HubSpot, Salesforce, or Pipedrive.
• Self-starter mindset. You work with targets, not task lists.

Work Location: In person