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Business Development Manager

This is a high-ownership, independent role. You will be responsible for building and executing the full business development function: outreach, lead generation, proposals, follow-ups, and closing new clients for our agencies.

You will:

Operate with full autonomy, with no micromanagement.
Be measured primarily on revenue (USD) and the number of new clients acquired.
Be rewarded with a commission structure on top of your base salary.

If you have successfully grown revenue for digital agencies and you enjoy building systems, outreach strategies, and relationships, this role is a strong fit.

Key Responsibilities

1. Client Acquisition Strategy

Develop and own a clear business development strategy across all Brightwing agencies.
Define target markets, ideal client profiles, and priority segments.
Design and continuously refine multi-channel outreach playbooks (email, LinkedIn, events, SMS, and more).

2. Outreach and Lead Generation

Plan and execute cold email campaigns, LinkedIn outreach, SMS campaigns, and other outbound initiatives.
Attend relevant events, conferences, and meetups (online or in-person) to generate leads and build relationships.
Build and manage prospect lists, lead databases, and outreach sequences.
Follow up consistently to move leads through the pipeline.

3. Proposals, Pitches and Closing

Prepare tailored proposals and presentations for prospects across our agencies.
Collaborate with internal teams (marketing, delivery, operations) to scope solutions, pricing, and timelines.
Run discovery calls, qualification calls, and closing conversations with decision-makers.
Negotiate terms and close deals that align with our profitability and delivery capacity.

4. Revenue Ownership and KPIs

Own the main KPIs:
New revenue (USD) is generated.
Number of new clients acquired.
Build and manage a predictable pipeline to hit monthly and quarterly targets.
Report performance, pipeline status, and forecasts to management on a regular basis.

5. ERP and Pipeline Management

Maintain accurate, up-to-date records of all leads, deals, activities, and client information in our ERP system.
Ensure that every stage of the funnel (lead, opportunity, proposal, closed) is fully documented.
Use data from the ERP to optimize your approach and highlight bottlenecks.

6. Cross-Agency Coordination

Understand the services, strengths, and positioning of each agency under Brightwing Holdings.
Match the right prospects to the right agency and craft relevant offers.
Provide feedback from the market to agency leaders (such as common requests, objections, and pricing feedback).

7. Brand and Relationship Building

Act as a frontline ambassador for Brightwing and our agencies.
Build strong, long-term relationships with clients beyond the initial sale.
Identify upsell and cross-sell opportunities across our services.

Requirements

Extensive experience in business development or sales for digital agencies, such as performance marketing, creativity, software development, branding, or similar.
Proven track record of hitting or exceeding revenue and client acquisition targets.
Strong experience with outbound sales, including cold emails, LinkedIn campaigns, and events.
Excellent written and spoken communication skills, with the ability to create compelling outreach copy and proposals.
High level of independence and self-management. Able to plan your own week, set priorities, and execute without daily supervision.
Strong familiarity with CRM or ERP systems and disciplined in maintaining clean, accurate data.
Comfortable working with numbers, such as targets, revenue, and conversion rates, and using them to make decisions.

Nice to Have

Experience setting up or optimizing sales automations (email sequences, LinkedIn tools, SMS platforms).
Existing network of potential clients relevant to digital agencies.
Experience in multi-agency or holding company environments.
Understanding marketing funnels, acquisition channels, and ROI metrics.

Compensation