BYU Athletics Creative Content & Social Media Strategist

Why Work at BYU

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.”

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work.

Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

Job Title: BYU Athletics Creative Content and Social Media Strategist

Hire Date: As Soon As Possible

Job Summary: The BYU Athletics Creative Content and Social Media Strategist will be responsible for managing the social media strategy for multiple teams within BYU Athletics. That management includes the ideation and execution of creative content for all the teams’ social media platforms. This position will work primarily with other social media strategists as well as video content creators, coaches/staffs, student-athletes, graphic designers, corporate sponsorships, marketing/fan experience, and communications to ideate and execute unique content for BYU Athletics while ensuring branding is consistent across all digital platforms. This position will also work on projects as assigned by their supervisor.

Why You Should Join Our Team

Be an integral part of BYU history and our rich tradition of winning. As a member of the Big 12 Conference, never has there been a better opportunity for BYU to tell its story on the biggest stages, and you can be a part of that. We need someone who understands BYU’s distinctive mission and vision, with the gospel of Jesus Christ as its essential foundation. We need someone who cares deeply about the individual successes and challenges of our student-athletes. We need someone who strives for excellence in all they do, and who can thrive in a dynamic, challenging, and incredibly rewarding environment.

Key Responsibilities:

Social Media and Content Strategy

• Plan and execute social media strategy for assigned teams and their various platforms
• Ideate and create social media content for assigned teams and their various platforms
• Execute “gameday” responsibilities for BYU Athletics
• Develop content that showcases BYU’s student-athletes, coaches, and staff’s accomplishments, unique backgrounds, and experiences
• Develop content that showcases the mission of BYU through an athletics lens
• Work with supervisor, video content creators, graphic design, corporate sponsorships, marketing, and communications to strategize and execute social media content
• Ensure branding, messaging and strategy is consistent across all platforms
• Create and fulfill sponsored social media content for team social media platforms
• Assist in executing other teams’ gameday responsibilities as assigned
• Assist student-athletes and coaches in the development of their personal brand and social media strategy
• Responsibilities may include planning and executing social content and strategy for influencer marketing on behalf of the Athletics department

Other Duties

• Monitor the social media landscape for potential issues regarding BYU Athletics
• Assist in training and developing student social media strategists
• Build relationships within BYU-specific and national communities
• Research best-practices to implement at BYU
• Complete projects under strict time constraints and standards of excellence
• Adhere to strict department confidentiality agreements
• Track and analyze social content performance metrics
• Present sponsored social media performance metrics to corporate sponsorship team
• Assist in implementing best practices across the Athletic Department’s social media platforms

What Qualifies You to Apply?

Required :

• Bachelor’s degree OR equivalent combination of education/work experience in athletics social media
• Willingness to uphold and live by the university's Honor Code
• All new employees who are members of The Church of Jesus Christ of Latter-day Saints will be required to hold and be worthy to hold a current temple recommend, which may be verified during the application process.

Preferred :

• Experience working in collegiate athletics
• Experience working with social media and content strategy

Required Documents:

All Staff positions require a resume.

Refer to the Job Posting for any additional required documents.

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!