Category Strategy & Insights Specialist for Foods & Home Care

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

The category growth strategy and shopper marketing specialist will ensure category and channel plans are well defined and adapted to meet customer needs. This involves accountability to ensure platform / category verticals objectives are delivered via channel & customer growth strategies & supported by holistic trade investment. You will ensure our category growth strategy is reflected in all customer and market plans, directly impacting the shopper experience – working closely with platform marketing & CSP & delivering via CBD teams.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Category Growth Strategies
a. Localize (Develop and deploy) CGS at channel and customer level,
2. Category Growth Management
a. Align and quantify CVDs to high value shoppers (on & off-line)
b. Deliver Insight driven Shelf/e-shelf design
c. Own Objective Assortment Optimization & Space Planning (NRM Lever 2&3)
3. Alignment upfront to CGS
a. Story and fit for channel and customer
4. Shopper Insights & Strategy
a. Identify the high value shopper through actionable insights
b. Create Shopper Marketing plans for Strategic customers and channels
5. Customer Management
a. Own and develop relationships using Shopper insight for competitive advantage at the point of purchase (on & off-line)
6. Visibility
a. Define and develop high impact Category Growth Activities
7. D4C/D4R
a. Customer & Channel specific/Omni solutions
8. Capability
a. Data & Insight across channels
b. Key member of internal CoP

WHAT YOU WILL NEED TO SUCCEED

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.