Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO)
Location: Rawalpindi (On-site) with frequent travel to Lahore and Kharian, Pakistan
Reporting To: Global CEO
Department: Marketing
Employment Type: Full-time.

Key Responsibilities:

Strategic Leadership

• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.
• Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.
• Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance.

Performance & Growth Marketing

• Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC.
• Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.
• Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions.

Team Leadership & Capability Building

• Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.
• Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning.
• Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions.

Brand Strategy & Customer Engagement

• Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks.
• Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.
• Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.

Product & Innovation Collaboration

• Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights
• Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile

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