CMO

Chief Marketing Officer (CMO)

We are a rapidly growing company in the financial services industry, developing innovative technology solutions. As we continue to expand across international markets, we are seeking an exceptional Chief Marketing Officer (CMO) to lead our global marketing vision.

Position Summary

The ideal candidate is a strategic leader with proven experience in both B2B and B2C marketing, a mastery of digital marketing ecosystems, and the ability to position the company as a global financial services brand.

Key Responsibilities

• Develop and execute the company’s marketing strategy across domestic and global markets.
• Align marketing initiatives with overall corporate strategy and business goals.
• Build and lead a high-performing, innovative marketing team.
• Design data-driven acquisition and growth strategies, optimizing CAC and ROMI.
• Manage integrated marketing across SEO, SEM, content, social media, and performance channels.
• Strengthen the global brand identity with consistent communication across all regions.
• Drive market entry strategies and adapt campaigns to local dynamics.
• Manage the marketing budget and establish KPI/ROI-based performance systems.
• Collaborate closely with Product, Sales, Business Development, HR, and Technology teams.
• Build and maintain strong relationships with agencies, media, and partners within the financial services ecosystem.
• Ensure full compliance with marketing regulations and industry standards across all markets.

Qualifications

• At least 20 years of marketing experience, including 5+ years in senior leadership (CMO, VP Marketing, or Director) roles within financial services, tech, SaaS, or e-commerce.
• Proven expertise in both B2B and B2C marketing.
• Deep understanding of digital marketing platforms and strategies (SEO, SEM, content, growth, analytics).
• International experience in brand positioning and cross-cultural communication.
• Strong strategic thinking, analytical, and data-driven decision-making abilities.
• Exceptional leadership, communication, and mentoring skills.
• Fluency in English and Turkish.
• Proficiency in analytics and visualization tools (Google Analytics, Tableau, Power BI, etc.).