CRM - Lead

Position: CRM Lead
Location: Karachi

We are looking for a Customer Relationship Management to join our marketing team. This role is central to designing and executing data-driven strategies that enhance customer engagement, improve retention, and strengthen brand loyalty. If you are passionate about creating impactful campaigns through CRM platforms and driving measurable business results, we’d love to hear from you!

Key Responsibilities:

• Collaborate with cross-functional stakeholders to plan and manage the CRM calendar.
• Develop and implement CRM strategies to drive customer acquisition, retention, repeat orders, and loyalty.
• Segment customer database and design targeted marketing campaigns based on customer behavior and lifecycle stages.
• Partner with the in-house creative/content team to develop campaign content, adaptions, and copies.
• Monitor and analyze CRM performance metrics to understand consumer behavior, track campaign success, and uncover insights for continuous improvement.
• Ensure timely execution of campaigns, offers, and customer communication through the CRM platform.

Qualifications:

• 2+ years of proven experience working with CRM platforms.
• Strong analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication and collaboration skills.
• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field.

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• relevant: 2 years (Required)

Work Location: In person