DIGITAL CONTENT NEWS PRODUCER - WECT

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WECT:

WECT has been informing and entertaining viewers in southeastern North Carolina for 72 years. Live where others vacation! We’re in the rapidly growing Wilmington market, serving New Hanover, Brunswick, Columbus, Pender, and Bladen Counties that make up the beautiful coastal Cape Fear Region. WECT is the dominant broadcast station in the market with the most accessible local news on our broadcast, digital, and streaming platforms.

Job Summary/Description:

Are you obsessed with digital storytelling? Do you thrive when you're not just breaking news, but breaking barriers on streaming and social platforms? WECT is looking for a Digital Content Producer who’s ready to own the screen on our digital platforms.

Duties/Responsibilities will include (but not be limited to) the following:

• Assist in WECT’s digital efforts by creating, curating, and showcasing content with strong editorial, journalistic, organizational, and communication skills.
• Write accurate, concise, AP-style stories for WECT digital, covering a wide range of topics.
• Produce and edit video and photo content for digital platforms; create video playlists, social clips, and photo galleries to enhance coverage.
• Collaborate daily with news managers, producers, reporters, photographers, and the weather team to identify content needs and determine the most effective digital delivery.
• Publish stories and multimedia using the station’s Content Management System; be willing to learn and follow SEO best practices to maximize web traffic and discovery.
• Lead the creation, planning, and execution of original, locally focused content tailored specifically for WECT’s digital platforms.
• Manage and optimize content on Facebook, TikTok, and other social media channels to drive engagement, grow audience, and funnel users to WECT’s websites, apps, and newscasts.
• Manage and monitor WECT social media accounts (Facebook, X/Twitter, Instagram, YouTube, and more); post updates, engage with viewers, and respond to messages when appropriate.
• Use digital and social analytics to inform story selection, presentation, and distribution strategies.
• Contact public officials, law enforcement, PIOs, and community members to gather and verify information for stories.

Qualifications/Requirements:

• A digital-first mindset: You naturally think in TikToks, Facebook & Instagram reels, web headlines, and streaming content, not just traditional newscasts.
• Proven digital content chops: Whether it’s writing a snappy post, cutting a vertical video, or creating a quick-hit explainer post, you create engaging, accurate content tailored for digital and streaming audiences.
• The ability to thrive under pressure: Deadlines don’t scare you; they energize you. You can turn around high-quality digital content at lightning speed when news breaks.
• Strong news judgment: You know what matters to our community and how to translate it into scroll-stopping headlines, visuals, and formats for maximum impact across platforms.
• A collaborative spirit: You enjoy working with producers, reporters, photographers, and desk staff to brainstorm, build, and refine content in a fast-evolving digital newsroom.
• A Bachelor’s degree in journalism, communications, digital media, or a related field (or equivalent real-world experience producing digital content).

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WECT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.