Digital Marketing & Brand Manager (Remote Position)

Job Overview:

We are looking for a results-driven Digital Marketing Manager to build, manage, and scale our brand presence while driving qualified leads through organic and paid channels. This role will focus on brand reputation, social media growth, and lead generation through performance marketing strategies.The ideal candidate understands full-funnel marketing, combines brand storytelling with data-driven growth tactics, and has proven experience improving brand awareness and driving inbound conversions (calendar bookings, demo requests, or orders).

Key Responsibilities:

Brand & Reputation Management

• Build and strengthen brand positioning across digital platforms
• Monitor and manage online reputation (reviews, mentions, brand sentiment)
• Develop brand messaging and content strategy

Social Media Strategy

• Plan and execute organic social media campaigns
• Grow engagement and followers across relevant platforms
• Develop content calendar aligned with brand positioning
• Analyze performance metrics and optimize strategy

Paid Advertising & Performance Marketing

• Plan, execute, and optimize paid campaigns
• Manage budgets and improve ROAS
• Build and test funnels for lead generation
• Implement retargeting and conversion tracking

Lead Generation & Conversion Optimization

• Drive qualified leads (demo bookings, inquiries, orders)
• Optimize website funnels and landing pages
• Improve conversion rates through A/B testing
• Track KPIs (CAC, CPL, ROAS, conversion rate)

Analytics & Reporting

• Track performance using GA4, Search Console, and ad platforms
• Prepare monthly performance reports
• Recommend data-driven growth improvements

Required Skills & Experience:

• 3+ years experience in brand management / digital marketing
• Proven track record of brand management and digital marketing
• Hands-on experience managing paid ad campaigns
• Strong understanding of lead generation funnels
• Strong analytical and problem-solving skills

Ability to work independently and own growth targets

Work Conditions:

• Fully remote position
• Working hours: Night Shift (11:00 PM to 8:00 AM Monday to Saturday)

Job Type: Full-time

Work Location: Remote