Digital Marketing Executive

We are seeking a dynamic Senior Executive for our Demand Generation team with a focus on SMS Marketing. The ideal candidate will be responsible for optimising SMS campaigns, tracking lead conversions, and evaluating campaign performance. Candidate will play a key role in maintaining accurate data, coordinating with internal teams, and ensuring the smooth execution of marketing operations.

Responsibilities

• Lead & Conversion Tracking:
• Manage lead tracking across all tools and platforms, ensuring timely updates and accuracy.
• Track and analyze SMS campaign conversions, providing performance evaluations and actionable insights.
• Campaign Scheduling, Operations & Monitoring:
• Oversee the scheduling and execution of campaigns, ensuring they are delivered on time and meet set objectives.
• Monitor campaign performance, including deliverability and engagement, and proactively resolve any issues that arise.
• Data Maintenance & Division:
• Maintain accurate campaign data sheets, ensuring data is up-to-date and properly organised for all ongoing campaigns.
• Track and manage lead activity dates, ensuring proper segmentation for future campaigns.
• Collaboration & Coordination:
• Coordinate daily with nurturing/sales teams to ensure smooth follow-up on leads and continuous optimisation of campaigns.
• Analysis & Reporting:
• Conduct regular engagement analyses and identify gaps in sales performance.
• Cross-check conversions, lead counts, and activity dates for accuracy and completeness, providing detailed reports on campaign performance and insights.
  
  

Requirements

• Experience with CRM & Project Management tools.
• Proficiency with Microsoft Excel and understanding of Power BI with strong analytical skills and the ability to track, analyse, and optimise performance data.
• Excellent organisational skills and attention to detail, particularly in managing data and workflows.
• Ability to collaborate effectively with cross-functional teams and exceptional communication skills for reporting and coordination.
  
  

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.