Digital Marketing Manager

Location
Lahore | On Site

Working Hours

Summer: 6:00 PM to 3:00 AM Pakistan Time
Winter: 7:00 PM to 4:00 AM Pakistan Time

This role supports international operations and requires availability during night shift hours.

About Xorora

Xorora is a growing data, digital, and software consultancy serving international clients across multiple industries. We build structured, performance driven solutions across analytics, marketing, and technology. Our focus is long term growth, operational discipline, and international service standards. We are building a high performance marketing function aligned with global markets.

International Communication Requirement

• Strong written and verbal English communication skills are mandatory
• Ability to confidently engage international clients

Role Objective

Lead inbound and outbound marketing growth strategy across SEO, paid advertising, LinkedIn positioning, website optimisation, and employer brand visibility for international markets.

Core Responsibility Areas

This role is accountable for:

• SEO
• Google Ads
• LinkedIn Strategy & LinkedIn Paid Ads
• Website Optimisation
• Content Strategy
• Case Studies
• Social Media & Employer Account Management

Key Responsibilities

SEO

• Develop and execute international SEO strategy
• Perform keyword research and competitor analysis
• Improve organic rankings and search visibility

Google Ads

• Plan, launch, and optimise Google Ads campaigns
• Manage budgets and maximise ROI
• Improve lead quality and conversion rates

LinkedIn Strategy & Paid Ads

• Develop structured LinkedIn positioning strategy
• Manage LinkedIn company page growth
• Launch and optimise LinkedIn Ads for B2B lead generation
• Build authority through content and professional visibility

Website Optimisation

• Improve landing page performance and user journey
• Coordinate with developers on technical SEO
• Optimise website for conversion and lead capture

Content Strategy & Case Studies

• Define structured content roadmap
• Develop case studies highlighting measurable results
• Align content with international positioning

Social Media & Employer Account Management

• Manage LinkedIn and relevant professional platforms
• Maintain brand positioning across channels
• Manage employer accounts including Indeed and other job posting platforms
• Support recruitment marketing and employer branding

Performance Expectations

• Increase inbound qualified leads
• Improve organic and paid traffic performance
• Generate LinkedIn sourced B2B leads
• Strengthen international brand authority

Requirements

• 4+ years digital marketing experience
• Strong hands on SEO expertise
• Proven Google Ads campaign management
• Experience running LinkedIn Ads for B2B lead generation
• Experience managing LinkedIn company positioning
• Experience handling employer accounts or recruitment marketing
• Strong analytical and performance mindset
• Excellent written and verbal English communication skills
• Comfortable engaging international markets
• Night shift availability

Preferred

• Experience targeting US or European markets
• Experience in IT services or consulting industry
• Familiarity with marketing automation tools

Application Process

Apply via Indeed or email careers@xorora.com
Subject: Digital Marketing Manager – Lahore

Shortlisted candidates will complete a marketing strategy assessment.

Job Type: Full-time

Pay: Rs100,000.00 - Rs160,000.00 per month

Work Location: In person