Digital Marketing Manager

Job Description:

We are seeking a Digital Marketing Specialist with strong knowledge of the Australian market to drive lead generation and execute high-impact digital marketing strategies. The ideal candidate will work closely with senior management to plan, implement, and optimize campaigns for our accounting and taxation products.

Key Responsibilities:

• Develop and execute digital marketing strategies focused on lead generation and brand growth in the Australian market.
• Manage and optimize SEO, SEM, social media, email marketing, and paid advertising campaigns.
• Conduct in-depth market research and competitor analysis to identify new growth opportunities.
• Collaborate with management on campaign planning, execution, and performance reporting.
• Monitor, analyze, and optimize campaigns to improve ROI, conversions, and overall performance.
• Create engaging, market-relevant content aligned with Australian trends and audience behavior.
• Track KPIs and prepare detailed performance reports with actionable insights.

Requirements:

• Mandatory: Proven experience in Australian digital marketing practices.
• 5+ years of total digital marketing experience (at least 2–3 years working specifically with the Australian market).
• Strong academic background in Marketing, Business, Communications, or a related field.
• Demonstrated expertise in lead generation campaigns.
• Hands-on experience with SEO, PPC, social media marketing, email marketing, and analytics tools (e.g., Google Analytics, Meta Ads, Google Ads).
• Excellent communication, analytical, and reporting skills.

Preferred:

• Experience or knowledge of accounting and taxation products.
• Experience working with B2B or fintech-related products

Job Type: Full-time

Pay: Rs200,000.00 - Rs250,000.00 per month

Work Location: Remote