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Digital Marketing Manager

Job Description:

We are seeking a Digital Marketing Specialist with strong knowledge of the Australian market to drive lead generation and execute high-impact digital marketing strategies. The ideal candidate will work closely with senior management to plan, implement, and optimize campaigns for our accounting and taxation products.

Key Responsibilities:

  • Develop and execute digital marketing strategies focused on lead generation and brand growth in the Australian market.
  • Manage and optimize SEO, SEM, social media, email marketing, and paid advertising campaigns.
  • Conduct in-depth market research and competitor analysis to identify new growth opportunities.
  • Collaborate with management on campaign planning, execution, and performance reporting.
  • Monitor, analyze, and optimize campaigns to improve ROI, conversions, and overall performance.
  • Create engaging, market-relevant content aligned with Australian trends and audience behavior.
  • Track KPIs and prepare detailed performance reports with actionable insights.

Requirements:

  • Mandatory: Proven experience in Australian digital marketing practices.
  • 5+ years of total digital marketing experience (at least 2–3 years working specifically with the Australian market).
  • Strong academic background in Marketing, Business, Communications, or a related field.
  • Demonstrated expertise in lead generation campaigns.
  • Hands-on experience with SEO, PPC, social media marketing, email marketing, and analytics tools (e.g., Google Analytics, Meta Ads, Google Ads).
  • Excellent communication, analytical, and reporting skills.

Preferred:

  • Experience or knowledge of accounting and taxation products.
  • Experience working with B2B or fintech-related products

Job Type: Full-time

Pay: Rs200,000.00 - Rs250,000.00 per month

Work Location: Remote

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