Digital Marketing Manager

We are partnering with a growing, market-leading manufacturer to hire a Digital Marketing Manager who will play a critical role in scaling and modernizing digital marketing capabilities.

What You'll Do

Own Digital Marketing Execution

• Act as the central point of coordination for digital marketing initiatives
• Translate strategy into clear project plans, timelines, and deliverables
• Manage workflows, dependencies, and cross-functional alignment

Lead Website & Digital Experience Operations

• Oversee day-to-day operations across web properties and digital touchpoints
• Coordinate content updates, SEO enhancements, UX improvements, and site changes
• Ensure all updates are implemented, tested, and launched accurately

Manage Customer Journey & Lead Workflows

• Oversee lead capture processes including forms, routing, and tracking
• Partner cross-functionally to ensure leads are delivered and handled effectively
• Support marketing automation processes and customer journey optimization

Own Vendor & Agency Performance

• Manage relationships with external agencies and marketing partners
• Provide direction, prioritize work, and ensure quality execution
• Review deliverables for accuracy, consistency, and performance standards

Drive Marketing Technology & Data Quality

• Serve as the business owner for key marketing platforms (CMS, SEO tools, analytics, etc.)
• Coordinate system integrations and maintain data governance standards
• Ensure proper tracking, reporting, and campaign attribution

Ensure Quality & Operational Excellence

• Lead QA processes across campaigns, web updates, and digital releases
• Conduct audits to identify issues and improve performance
• Support structured release management processes

Support AI & Process Innovation

• Leverage AI tools to improve marketing efficiency and scalability
• Identify opportunities to enhance workflows and execution speed

What We're Looking For

• 6-10+ years of experience in digital marketing, marketing operations, or similar roles
• Hands-on experience with website management, CMS platforms, SEO, and campaign execution
• Strong understanding of lead lifecycle management, tracking, and digital workflows
• Experience working with or managing agencies and third-party vendors
• Familiarity with marketing technology tools and analytics platforms
• Exposure to AI tools within marketing environments is a plus

Key Strengths:

• Highly organized with strong project management skills
• Able to work cross-functionally and influence without direct authority
• Comfortable operating in a fast-paced, evolving environment
• Willing and able to stay hands-on when needed
  
  
  
  

Desired Skills and Experience

Marketing, Digital Marketing, Digital, Email Marketing, Social Media Marketing, Content Creation, Marketo, CMS, Content Management System