Digital Marketing & Media Coordinator

About TAKMIL

TAKMIL (Teach A Kid Make Individual Life) is a 501(c)(3) non-profit organization dedicated to providing quality education to out-of-school children in rural Pakistan. Since 2017, TAKMIL has been operating 150+ non-formal schools, educating over 5,000 children, and mobilizing volunteers across 10+ North American chapters. Our mission is to build a Pakistan with zero out-of-school children by 2047.

Role Overview

The Digital Marketing & Media Coordinator will bridge the gap between technical digital marketing execution and creative visual asset production. This role focuses on executing multi-channel marketing campaigns, managing digital assets, and designing high-impact visual media to drive the organisation's mission.

Core Responsibilities

1. Creative Media & Graphic Design

• Conceptualize and produce professional-grade posters, banners, and digital graphics using Canva, Adobe Creative Cloud, or similar tools.
• Edit, format, and optimize video content and shorts for social media channels to highlight organizational impact.
• Ensure all visual output maintains strict alignment with brand design guidelines and quality standards.

2. Digital Marketing Execution & Coordination

• Execute targeted marketing campaigns across Meta Ads, WhatsApp Groups, text broadcast systems, and email marketing platforms.
• Assist with updating website content and building high-converting landing pages for specific marketing initiatives.
• Coordinate with North American chapter stakeholders to ensure marketing and media requirements.

3. Campaign Performance Tracking

• Utilize tracking systems to monitor performance metrics for email cycles, landing page traffic, and social media reach.
• Assist in analyzing campaign results to continuously optimize distribution and audience engagement.

Key Skills

• Advanced proficiency in Canva, Adobe Photoshop/Illustrator, email automation systems (e.g., Mailchimp), and Meta Ads Manager.
• Basic understanding of website Content Management Systems (CMS), landing page mechanics, and digital asset formatting.
• A strong visual eye coupled with an execution-focused approach to running digital campaigns.
• Highly organized and self-motivated, with a demonstrated ability to prioritize tasks and make sound operational decisions independently.

Qualifications

• Minimum of a Master’s degree in Mass Communication, Business Administration, Management, or a related field.
• 2+ years of professional experience combining digital marketing coordination with hands-on graphic design or multimedia production.
• Previous experience working with a non-profit organization is preferred.

Timings: 12:00 AM – 8:00 AM (Night Shift), 6 days a week (One day off; availability on weekends is required)

Application Question(s):

• Please mention your expected salary.

Work Location: Remote