Digital Marketing Specialist

Key Responsibilities:

• Manage social media accounts and oversee content posting and engagement.
• Create and execute digital advertising campaigns through:

- Google Ads

- Meta Ads (Instagram / Facebook)

- TikTok Ads

- Snapchat Ads

• Design marketing materials, social media posts, and digital advertisements in line with the company’s branding.
• Create visual content and promotional materials for social media and marketing campaigns.
• Develop creative ideas and marketing content strategies.
• Monitor, analyze, and optimize advertising campaign performance.
• Prepare digital marketing plans aligned with company objectives.
• Monitor and improve website performance and user experience.
• Optimize the company’s online visibility through SEO practices.
• Manage email marketing and WhatsApp marketing campaigns.
• Prepare periodic performance and marketing reports.
• Stay updated with the latest digital marketing trends and technologies.

Required Skills:

• Experience in digital marketing and online advertising campaigns.
• Proficiency in design software such as:

- Photoshop

- Illustrator

- Canva

• Strong knowledge of social media platforms and digital trends.
• Strong analytical and reporting skills.
• Ability to create engaging marketing content.
• Knowledge of marketing and analytics tools such as:

- Google Analytics

- Meta Business Suite

- SEO Tools

• Excellent communication and organizational skills.

Work Location: In person