Digital Marketing Specialist

Job Summary:

Digital Marketing Specialist is responsible for developing, implementing, and managing the company’s digital marketing strategy to enhance brand visibility, generate leads, and support real estate sales and leasing activities. This role oversees all online channels, digital campaigns, and analytics to maximize ROI and drive engagement with prospective clients.

Responsibilities :

• Develop and implement the digital marketing strategy aligned with the company’s business objectives and real estate projects.
• Manage digital channels including website, social media platforms, email marketing, online advertising, SEO/SEM, and content marketing.
• Plan, execute, and optimize digital campaigns to generate leads and support property sales and leasing.
• Monitor and analyze digital campaign performance, prepare reports and provide actionable insights for continuous improvement.
• Oversee content creation for digital platforms, ensuring brand consistency, engaging visuals, and compelling messaging.
• Collaborate with marketing, sales, and operations teams to ensure digital initiatives align with overall marketing and sales strategies.
• Manage digital marketing budget and allocate resources effectively to maximize ROI.
• Stay updated with digital marketing trends, tools, and best practices to enhance the company’s online presence.
• Lead, mentor, and supervise the digital marketing team, setting goals and monitoring performance.
• Coordinate with external agencies, vendors, and consultants for specialized digital campaigns and initiatives.

Qualifications:

• Bachelor’s degree in marketing, Digital Marketing, Business Administration, or related field.
• 5+ years of experience in digital marketing, preferably in real estate, property development, or related industries.
• Strong knowledge of social media platforms, digital advertising, SEO/SEM, email marketing, and analytics tools.
• Proven ability to plan, execute, and optimize successful digital campaigns.
• Excellent leadership, communication, and project management skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Experience managing digital marketing budgets and external agencies.
• Strong creative thinking and problem-solving skills.