Digital Product Manager (2023427)

Manage and oversee the Digital Product function, ensuring accurate and timely data collection, interpretation, and analysis, and use of data-driven insights to inform business decisions. Responsible for managing the agency that supports all roles in technical documentation as well as business intelligence ad hoc requirements. Collaborate with cross-functional teams including Marketing, and Digital Technology to develop and implement data-driven strategies to drive business growth, improve the Guest experience, and increase revenue.

Accountabilities

Digital Traffic Analytics:

• Lead the implementation and ongoing use of digital analytics platforms and measurement frameworks.
• Ensure accurate data collection and analysis to support paid media optimization and budget allocation decisions.
• Partner with cross-functional teams to run A/B and multivariate tests to improve engagement and conversion across digital channels.
• Work with external analytics partners to analyze and report on performance across digital marketing channels.
• Support Digital Trading and Merchandising teams with traffic forecasting and marketing spend efficiency insights.
• Collaborate with Business Data Analytics to analyze and improve automated Guest communication journeys.
• Stay informed on industry trends, best practices, and emerging digital analytics technologies.

Digital Product Analytics:

• Lead the use of product analytics tools to analyze user behavior and conversion performance.
• Perform funnel analysis and user journey mapping to identify improvement opportunities.
• Track and report key customer journey metrics across discovery, engagement, and checkout stages.
• Partner with UX and UI teams to enhance the customer experience using data insights.
• Build and maintain an experimentation roadmap with clear success measures.
• Drive conversion rate optimization initiatives in collaboration with product management.

Analytics Agency Management:

• Manage the external analytics partner supporting technical documentation and ad-hoc analytics needs.
• Define scope, manage budget, and ensure timely delivery of analytics initiatives.
• Work with agency partners to identify opportunities for improved insights and analytics capabilities.
  

Work Environment

• Indoors : 100%
• Outdoors : 0%
• Working Days: 5 Working Days
• Days off : 2 Days Off
• Working Hours : 8:00 AM – 6:00 PM (1 hour break)
  

Job Requirement

• Education: Bachelor’s degree in data science, math, computer science, marketing, or related field required; Master's degree preferred.

• Experience:

• 5+ years of experience in digital analytics, with a focus on marketing and product analytics.
• Strong background in working closely with digital marketing in an e-commerce high volume environment.
• Experience managing digital analytics agencies preferred.
• Experience with A/B and multivariate testing, and knowledge of statistical analysis.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.

• Computer Skills

• MS Office Suite, advanced MS Excel user
• Strong knowledge of analytics tools and platforms for A/B testing, including Google Analytics, Hotjar, Kochava, Adobe Target, Amplitude, etc.

• Languages: English - Arabic