Director, Communications

Strategy & Counsel

• Own the East Arabia communications strategy and narrative.
• Provide strategic counsel to the Division President and senior leadership on reputation management, executive positioning, and stakeholder engagement.

External Communications & Reputation Building

• Lead proactive, measurable external communications (earned, owned, shared) that position Mastercard as a trusted technology partner across East Arabia.
• Build and manage relationships with tier-1 media, influencers, and key opinion leaders.
• Design thought-leadership platforms and executive visibility programs aligned with enterprise priorities.
• Ensure consistent messaging across external channels, including press releases, interviews, op-eds, and social media.

Issues & Crisis Management

• Lead crisis response protocols and spokesperson readiness in collaboration with Legal and Public Policy teams.
• Serve as the communications lead for risk mitigation and sensitive issues across the cluster.

Executive & Internal Communications

• Drive employee engagement through compelling internal campaigns, leadership messaging, and town halls.
• Support executive communications for senior leaders, including speechwriting, internal updates, and strategic messaging.

Digital & Social Media

• Manage the social media strategy for East Arabia, ensuring alignment with global and regional platforms.
• Amplify Mastercard s voice through digital storytelling and executive social media presence.

Customer Engagements & Events

• Lead communications planning and execution for strategic customer engagements and Mastercard-owned experiences.
• Ensure messaging consistency, speaker readiness, and flawless delivery across all touchpoints, including major industry forums.

Campaigns, CSR & Partnerships

• Orchestrate communications for flagship announcements and customer programs.
• Integrate CSR/ESG storytelling and community initiatives relevant to East Arabia markets.

Governance, Measurement & Operations

• Uphold Mastercard s Communications Policy and brand standards.
• Manage agencies and budgets; track KPIs including share of voice, sentiment, reputation score, and engagement metrics.