E-Commerce Brand Manager

Job Overview:

We are seeking a dynamic and results-driven E-Commerce Brand Manager to lead our online brand presence, enhance customer experience, and drive e-commerce sales performance. The ideal candidate will combine brand strategy expertise with a strong command of digital marketing and e-commerce analytics.

Responsibilities:

• Plan and execute e-commerce brand strategies to increase market share and profitability.
• Manage online campaigns and ensure alignment with brand identity and marketing goals.
• Optimize the brand’s e-commerce platforms for improved conversion and user experience.
• Analyze sales and marketing data to identify performance trends and actionable insights.
• Collaborate with design, content, and operations teams to ensure a cohesive brand message.
• Oversee online launches, promotions, and digital product merchandising.
• Manage relationships with digital agencies, media buyers, and e-commerce partners.
• Track KPIs and prepare reports to evaluate campaign success and ROI.

Requirements:

• Bachelor’s degree in Marketing, E-Commerce, or related field.
• 4 – 6 years of experience in brand management with a focus on digital/e-commerce.
• Deep understanding of online consumer behavior and digital marketing tactics.
• Experience in managing paid media campaigns and online stores.
• Excellent analytical, communication, and project management skills.
• Proficiency in Google Analytics, Meta Business Suite, Shopify, and similar tools.