E-Commerce Marketing Manager

Hybrid role 3X a week in office in Elk Grove, CA; no remote capabilities

Position Summary:

The E-Commerce Marketing Manager is responsible for driving traffic, conversion, and revenue growth on ALLDATA’s digital storefront. This role oversees paid search ensuring campaigns deliver measurable performance and that customers around the globe can easily find, understand, and purchase through the ALLDATA website. Success is measured by improvements in acquisition, engagement, conversion rates, and ROI.

Position Responsibilities - Other duties may be assigned:

Commerce Site Performance & Conversion Optimization

• Drive on-site initiatives to increase conversion rates (CRO), including testing landing pages, CTAs, and checkout flows.
• Partner with UX/design and development teams to prioritize and improve navigation, site speed, and overall experience.
• Collaborate with development teams to scope and request future web enhancements that support business goals.
• Monitor and analyze funnel metrics (traffic, bounce, add-to-cart, checkout) to identify and resolve friction points.

Search Engine Marketing (SEM) Oversight

• Oversee the strategy and execution of paid search campaigns (Google Ads, Bing, retargeting) through internal or external resources.
• Guide optimization of keyword strategy, ad copy, and bidding to maximize conversions at efficient cost-per-acquisition (CPA).
• Review budget pacing and ensure delivery of weekly/monthly performance reporting.
• Evaluate attribution and revenue impact from paid search efforts.

Digital Merchandising & Promotions

• Plan and execute promotional calendars, pricing tests, and on-site merchandising campaigns.
• Partner with product and sales teams to ensure promotions are aligned with business priorities.
• Track promotional performance and recommend adjustments based on customer response.

Data-Driven Optimization

• Use analytics tools (GA4, Google Ads, etc.) to track KPIs and guide real-time optimizations.
• Conduct A/B testing across SEM and site experiences to improve ROI.
• Stay current on e-commerce trends, algorithms, and platform updates to keep campaigns competitive.

Leadership & Collaboration

• Manage a small team responsible for execution across SEM, site updates, and campaign support.
• Coordinate with product, IT, creative, and sales teams to deliver digital initiatives on time and on budget.
Oversee vendor and agency relationships to scale SEM efforts.

Position Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of experience in e-commerce marketing with direct ownership of SEM and site optimization.
• Strategic planning, marketing and product launch in SaaS
• Cost analysis, ROI, financial modeling
• Proven track record improving traffic, conversion, and revenue through paid search and site initiatives.
• Experience with localization and international e-commerce operations.
• Strong analytical skills with ability to translate data into action.
• Hands-on proficiency with Google Ads, Bing Ads, GA4, SEMrush (or similar platforms).

The salary range for this position is $84,000 – $147,000. When extending an offer of employment, ALLDATA considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, company financials, as well as external market and organizational considerations. ALLDATA values and is committed to diversity, equity and inclusion.