Ecommerce Marketing Manager

Company: AWEI Pakistan (Official Online Store)

About AWEI Pakistan

AWEI Pakistan is the official online distributor of AWEI mobile accessories in Pakistan, offering premium-quality chargers, cables, TWS earphones, Bluetooth speakers, and power products.

We operate a direct-to-consumer ecommerce model, with our primary sales channel being our official website, supported by select marketplaces.

Job Summary

We are looking for an experienced E-commerce Manager to lead and scale AWEI Pakistan’s online business.

The role involves managing website operations, online sales strategy, digital marketing execution, and customer experience, with a strong focus on conversion optimization and revenue growth.

Key Responsibilities

• Plan and execute ecommerce strategies to achieve monthly and quarterly sales targets.
• Manage day-to-day operations of the official AWEI Pakistan online store (Shopify).
• Oversee product listings, pricing, promotions, bundles, and inventory accuracy.
• Optimize website UX/UI to improve engagement, conversion rate, and average order value.
• Analyze sales performance, traffic sources, and customer behavior using analytics tools.
• Coordinate and manage digital marketing activities:

o Meta Ads (Facebook & Instagram)

o Google Ads (Search & Shopping)

o Basic SEO and content alignment

• Work closely with logistics and customer support teams to ensure smooth order fulfillment and post-purchase experience.
• Manage and monitor third-party marketplaces (e.g. Daraz), if required.
• Track and report key ecommerce KPIs:

o Traffic

o Conversion Rate

o AOV

o CAC

o ROAS

• Identify new growth opportunities, tools, trends, and optimizations in ecommerce.
• Prepare weekly and monthly performance reports with actionable insights for management.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 3–5 years of hands-on experience in Pakistani ecommerce.
• Strong practical experience with Shopify (mandatory).
• Familiarity with Daraz seller operations (preferred).
• Solid understanding of:

o Meta Ads & Google Ads

o Ecommerce analytics (GA, Shopify reports, ad dashboards)

• Strong analytical, planning, and execution skills.
• Ability to manage multiple tasks and work independently.
• Clear communication and coordination skills.

What We Offer

• Salary: PKR 100,000 – 150,000 (based on experience)
• Paid leaves
• Opportunity to work with an international brand as its official Pakistan ecommerce partner
• High ownership role with room for growth
• Structured, performance-driven work environment
• Location: On-site – Gulshan-e-Iqbal, Karachi
• Job Type: Full-Time
• Working Hours: Monday to Saturday | 10:00 AM – 7:00 PM

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: In person